At digitalk we very often use this advertising monitoring tool as a way to:
Posted: Wed Jan 29, 2025 8:52 am
Should we be concerned about industry competition?
Let's start with the question of whether we should even worry about our competitors seeing what we're doing and trying to stop them by force? Well, no.
Returning to the mundane example of excluding people from ads, even if we prevent competitors from seeing our ads by scanning Facebook, Instagram, or Twitter, we still won’t stop them from seeing them in other ways.
Example:
On Facebook, there is such a function as the ad library. This is a solution that allows america rcs data any user to log in to a special address associated with Facebook and view the ad of any fanpage and any Instagram account.
competition analysis,
looking for inspiration and creative solutions from other industries or sectors.
The same solution also works on LinkedIn – just go to any company profile and do a little digging. For example, we can check whether a given company runs ads at all.
So even if some systems allow us to exclude our competitors at the advertising configuration level, it still won't stop someone who is really motivated and aware of the available solutions from seeing them.
Why?
Because even if there is no such function, as in the context of Google, there are various external tools, such as SpyFu, which are used solely to spy on opponents' ads. However, I once wrote that as a rule you have to look at yourself, not at the competition. Do your own thing and don't look at others.
In this way, we smoothly move on to a broader topic and instead of considering what to do so that the competition does not see us, let us consider whether we should even worry about the competition seeing our actions?
Let's start with the question of whether we should even worry about our competitors seeing what we're doing and trying to stop them by force? Well, no.
Returning to the mundane example of excluding people from ads, even if we prevent competitors from seeing our ads by scanning Facebook, Instagram, or Twitter, we still won’t stop them from seeing them in other ways.
Example:
On Facebook, there is such a function as the ad library. This is a solution that allows america rcs data any user to log in to a special address associated with Facebook and view the ad of any fanpage and any Instagram account.
competition analysis,
looking for inspiration and creative solutions from other industries or sectors.
The same solution also works on LinkedIn – just go to any company profile and do a little digging. For example, we can check whether a given company runs ads at all.
So even if some systems allow us to exclude our competitors at the advertising configuration level, it still won't stop someone who is really motivated and aware of the available solutions from seeing them.
Why?
Because even if there is no such function, as in the context of Google, there are various external tools, such as SpyFu, which are used solely to spy on opponents' ads. However, I once wrote that as a rule you have to look at yourself, not at the competition. Do your own thing and don't look at others.
In this way, we smoothly move on to a broader topic and instead of considering what to do so that the competition does not see us, let us consider whether we should even worry about the competition seeing our actions?