Man-hours and skills required for implementing measures

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Some of you may be wondering, "Isn't insight marketing really meaningless?" Here are three examples of companies that have actually achieved success with insight marketing.



Cup Noodle Rich | Nissin Foods
Cup noodles sold by luxembourg cell phone number list Nissin Foods give the strong impression of being something young people eat.

As a result, purchases by people over 60 years old were sluggish, but the company focused on "active seniors" and launched Cup Noodle Rich. With an emphasis on low salt and low calories, sales began and the consumer market for people over 60 years old was quickly developed.

This is an example of how the company successfully identified consumer insight that people over 60 years old want to eat Cup Noodles, but have health concerns.



Think small. | Volkswagen
In 1959 in America, big cars were the norm.

The idea that bigger cars were better was so common that the catchphrase "Think big" became popular. However, in the 1960s, the average American household had 3.33 people, so Volkswagen questioned whether "big cars really mattered."

Volkswagen came up with a completely different catchphrase, "Think small," and saw a sudden increase in sales. This was a successful hit on consumer insight that "people want small cars."



Stores on the second floor and above | Ootoya Holdings
Ootoya Gohandokoro is a Japanese set meal restaurant run by Ootoya Holdings.

Here, they are often located in the basement or on the second floor or higher, and are never seen on the first floor. The reason for this is a marketing strategy implemented by Ootoya Holdings, which discovered a consumer insight that "women don't like eating out alone."

Digging deeper, they discovered a consumer insight that said, "I don't want to be seen entering a store alone." As a result, Ootoya Holdings decided to stop locating stores on the first floor and instead locate them in the basement or on the second floor or higher.



What are some common challenges with insight marketing?




Every business has challenges, and insight marketing has some challenges too.



1. Data Management
Insight marketing involves handling and analysing large amounts of data.

If you handle all the data manually, it takes time to analyze, and above all, the risk of losing it increases. In addition, you need to keep data such as behavior and purchase history, so it's not easy to analyze. It may be best to avoid a situation where you cannot simplify your business.



Furthermore, there may be a shortage of man-hours and skills required to analyze data and delve deeper into consumer insights.

If you don't have anyone in-house who can prove hypotheses, you'll need to outsource. In that case, you'll need to allocate a larger budget, and you'll need to take strong security measures since many people will be involved in the analysis.