Benefits of Instagram Stories for Marketing
Posted: Wed Jan 29, 2025 10:28 am
Do you know the benefits of using Instagram Stories to improve your company's marketing?
Instagram is, without a doubt, one of the most important social networks in the world. Each new feature it launches (and there are many) positions it as the social network of the future, which is why it is almost impossible not to be present on it and take advantage of the opportunities it offers.
Marketing on Instagram Stories
Of all the features of Instagram, nothing has changed the way we use this social network as much as Stories, which has left it no longer just an online photo album for daily use. Uploading content to stories allows pages to have a greater approach and interaction with the community.
Such was the impact of Stories that in 2016 it was practically ecuador number dataset for the extinction of Snapchat. What's more, Instagram Stories already has more than 300 million active users for use in marketing, and its exponential growth is an indication that it will grow even more in the future.
If you are still wondering why using Instagram stories is recommended for your business?
Here are some of the reasons:
It's an active user base: Instagram reports that more than 400 million users per day use Stories and a third of the most viewed stories are those belonging to businesses.
They are a quick and attractive format: They adapt to mobile experiences, to make a good story you only need a quick idea, an interesting moment and a little creativity.
It's a perfect field to test ideas: If the reception is good, you can reuse it as a permanent post on Instagram or adapt that idea for another channel.
Its ephemeral format: Having a short validity minimizes the risks that this experience entails
It has multiple tools: You can add stickers, augmented reality filters, drawings, etc. to your posts.
Opportunity to attract traffic: If you have more than 10 thousand followers on Instagram and a business account, you can create links from your stories, by adding links to your stories or advertising on Instagram Shopping or purchases in the Explore section it is much easier to reach new segments, likewise using hashtags and geo-tags to the stories to access the featured stories helps you improve your reach and in this way you get more audiences to discover you.
Over time, when you have a lot of views, you can connect an Instagram chatbot to answer all of your customers' questions quickly and easily. This way, you won't have to be online 24/7 or hire someone to answer all of the questions.
Instagram is, without a doubt, one of the most important social networks in the world. Each new feature it launches (and there are many) positions it as the social network of the future, which is why it is almost impossible not to be present on it and take advantage of the opportunities it offers.
Marketing on Instagram Stories
Of all the features of Instagram, nothing has changed the way we use this social network as much as Stories, which has left it no longer just an online photo album for daily use. Uploading content to stories allows pages to have a greater approach and interaction with the community.
Such was the impact of Stories that in 2016 it was practically ecuador number dataset for the extinction of Snapchat. What's more, Instagram Stories already has more than 300 million active users for use in marketing, and its exponential growth is an indication that it will grow even more in the future.
If you are still wondering why using Instagram stories is recommended for your business?
Here are some of the reasons:
It's an active user base: Instagram reports that more than 400 million users per day use Stories and a third of the most viewed stories are those belonging to businesses.
They are a quick and attractive format: They adapt to mobile experiences, to make a good story you only need a quick idea, an interesting moment and a little creativity.
It's a perfect field to test ideas: If the reception is good, you can reuse it as a permanent post on Instagram or adapt that idea for another channel.
Its ephemeral format: Having a short validity minimizes the risks that this experience entails
It has multiple tools: You can add stickers, augmented reality filters, drawings, etc. to your posts.
Opportunity to attract traffic: If you have more than 10 thousand followers on Instagram and a business account, you can create links from your stories, by adding links to your stories or advertising on Instagram Shopping or purchases in the Explore section it is much easier to reach new segments, likewise using hashtags and geo-tags to the stories to access the featured stories helps you improve your reach and in this way you get more audiences to discover you.
Over time, when you have a lot of views, you can connect an Instagram chatbot to answer all of your customers' questions quickly and easily. This way, you won't have to be online 24/7 or hire someone to answer all of the questions.