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Analytics and A/B testing
Automation platforms are equipped with advanced analytical tools that help you understand what works and what doesn’t. What your audience responds to and what doesn’t work at all. This can apply to advertising creatives, newsletter content, and landing pages created for campaigns.

Create multiple versions of your campaigns and test your messages on real users and customers. This is the only way to continually improve their effectiveness.

Is this all the possibilities that marketing automation solutions offer? Not at all! But the europe rcs data point is not to overwhelm you with an avalanche of ideas. First, try using one or two and see how e-commerce automation works for your business. Over time, try others.. and more.

Then be sure to let us know what areas and processes you managed to improve and what impact it had on your results.

For reading,

Artur Jablonski

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CEO of the digitalk marketing agency and the Suasio consulting company. He conducts training, advises and implements campaigns for companies and institutions of various types - from corporations through SMEs to cultural institutions or offices.
Expert in Facebook advertising, trainer in the field of Facebook advertising, LinkedIn and copywriting.