Merchandising Mistakes
Posted: Wed Jan 29, 2025 10:51 am
When it comes to sales, it is impossible to ignore the most common mistakes made when placing products on shelves.
Wrong choice of background music : Choosing the right background music can be quite difficult, as even similar groups of customers may prefer completely different genres. A simple yahoo email list way to solve this problem is to use neutral instrumental covers of famous hits.
Lack of clear marking of the central entrance : People tend to follow visual cues, they like it when everything is simple and clear. Therefore, it is important to ensure that the central entrance is clearly marked with signs or markers.
Lack of necessary information on products : each product should have price tags. Most customers will not seek out an employee to clarify the price if it is not visible and will simply leave the store. Ideally, the information on the sign should also include a description of the product, its composition, or size.
Poor or insufficient lighting : Light is essential to create a comfortable atmosphere in the sales area. Not only brightness is important, but also the use of different types of lamps to ensure uniform lighting of all areas.
Incorrect placement of products on shelves : Products should not be placed on the upper or lower shelves, as many customers will not want to waste time getting products from inconvenient places.
Cramped shopping area : Minimarkets have become popular in recent years, but shoppers often don't like to shop in a confined space. This can be especially unpleasant for people prone to claustrophobia.
Limited visibility on the sales floor : Many stores use various decorative or functional structures such as stands and islands. When these elements are too large or too tall, they can block the visibility of the entire sales floor, making it difficult to navigate and perceive the store as a whole.
Poor window dressing : window dressing is a key element in attracting customers. An interesting and informative window dressing can immediately attract the customer, while a poorly decorated window dressing can scare them away and discourage them from entering the store.
Uncomfortable atmosphere : Inappropriate interior design can be a serious problem for small stores. Large chain stores usually have it all right, but sometimes they have cases where the interior does not meet customer expectations.
Wrong choice of background music : Choosing the right background music can be quite difficult, as even similar groups of customers may prefer completely different genres. A simple yahoo email list way to solve this problem is to use neutral instrumental covers of famous hits.
Lack of clear marking of the central entrance : People tend to follow visual cues, they like it when everything is simple and clear. Therefore, it is important to ensure that the central entrance is clearly marked with signs or markers.
Lack of necessary information on products : each product should have price tags. Most customers will not seek out an employee to clarify the price if it is not visible and will simply leave the store. Ideally, the information on the sign should also include a description of the product, its composition, or size.
Poor or insufficient lighting : Light is essential to create a comfortable atmosphere in the sales area. Not only brightness is important, but also the use of different types of lamps to ensure uniform lighting of all areas.
Incorrect placement of products on shelves : Products should not be placed on the upper or lower shelves, as many customers will not want to waste time getting products from inconvenient places.
Cramped shopping area : Minimarkets have become popular in recent years, but shoppers often don't like to shop in a confined space. This can be especially unpleasant for people prone to claustrophobia.
Limited visibility on the sales floor : Many stores use various decorative or functional structures such as stands and islands. When these elements are too large or too tall, they can block the visibility of the entire sales floor, making it difficult to navigate and perceive the store as a whole.
Poor window dressing : window dressing is a key element in attracting customers. An interesting and informative window dressing can immediately attract the customer, while a poorly decorated window dressing can scare them away and discourage them from entering the store.
Uncomfortable atmosphere : Inappropriate interior design can be a serious problem for small stores. Large chain stores usually have it all right, but sometimes they have cases where the interior does not meet customer expectations.