The collection gives us the opportunity

Discuss my database trends and their role in business.
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sumaiyakhatun26
Posts: 503
Joined: Sun Dec 22, 2024 8:32 am

The collection gives us the opportunity

Post by sumaiyakhatun26 »

Artur: It doesn't change the fact that after they've read it, we still redirect them to the website. Let's analyze an example of a recruitment ad. I see a recruitment ad that's a collection type format, so after clicking on it (I'm assuming because I haven't seen that particular ad), I have some kind of repeated banner, maybe the requirements for the position and the information that: "Hey! Hey! If you want to sign up, go to the page." So I scroll down the page or click a custom button, I land on the website, and what then? I have exactly the same information repeated there? Is that how it should look?

Anita: to make the ad look completely different than the landing page. This gives us the greece rcs data chance to tell a story from a different perspective. In this recruitment, the first thing a person saw on the page was: "Sign up."

Artur: I think most people would be afraid of this repetition or extension of the path. But, from what we have established, there is no reason to be afraid. First of all, it can be solved as in the case of this client. That is, after going to the page, we will not find all the information that was in the collection. For example, there may be a registration form there. From this point of view, it is a very good solution, because I do not have to design a separate page. For some, contact acquisition forms on Facebook replace a form on the website. All we need to do is set up a form from GetResponse or a simple landing page and we do not have to design anything. We do everything inside Facebook. Thanks to this, everything loads faster and so on.

And the second thing that can be touched upon is that repeating information, repeating graphic aspects, can be beneficial. After all, just like in Google advertising, what counts is the adequacy of the entry page to the exit page. That is, the adequacy of the ad text to the page. Repeating the message gives the recipient a sense of security on the principle of: "Aha, I read this information, I land on the page and I am actually there."

Anita: The collection completes the landing page. It also completes our basic advertising, and at a time when we have a lot of things to convey, this is the ideal format. I think you can leave the collection with contact forms, which are often criticized for the poor quality of leads, the low costs, but this does not translate into final recruitment. When we extend the path and the person will have to be definitely engaged, we will perhaps get more expensive contacts, but they will be better for us.
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