Unpopular advertising approach and results
Posted: Thu Jan 30, 2025 4:10 am
Artur: Exactly. It's good that you mentioned it here, because it contradicts a lot of advice that you can find on blogs. Besides, I have a post on my blog about how to target the rich , and there I also reach for the most common elements that you mentioned, as part of the suggested tactics. For example, people who travel, because if they travel, they have money. People who have recently moved - the perfect thing in this case. Because then there is motivation, probably, to: "And I will change something in my life, for example furniture". And the issue that you also raised, i.e. luxury brands and the like. But you say that this is not everything and it is also worth testing, for example, things that would seem so trivial that it would be better not to reach for them. For example, interest: design, table and chairs. What is the logic behind this? You mentioned that you assume that Facebook will target them itself. What do you mean by that?
Marcin: According to my knowledge, Facebook targets our ads based on clicks, i.e. it sees which people interact with the ads, interact with the products on the site, or make purchases on the site, and it tightens the screws on japan rcs data these people, as I call it. So that's why you don't have to fixate on it so much. I know that there is a large group of specialists who use more exclusions in their ads than anyone else. On a side note, I'll say that I often get the question: "How did you narrow down the ads here?". Often I don't narrow them down at all and that gives results. So yes, to answer the question again, I think you don't have to fixate on the fact that these have to be people targeted based on some rich interests. They can be people from the industry and there will be someone among those interested.
Artur: I would add that at the end of the day, in addition to the target group, the creation is important. Krystyna mentioned this exactly – that it has to show photos in arrangements and so on. So if we show something where you can see the price – and this is how these ads look – you can see what class it is, where the copy draws attention to these aspects, that it is Polish, that it is this type of design, that these are high-quality materials, all these selling points that Krystyna mentioned, then we can afford broader interests and a larger group, which means – because if someone clicks on this ad, they themselves target it a bit and show Facebook – that this type of person should be targeted later. So I think this is interesting advice. So, even in the case of businesses that seem to be perfectly tailored to niche targeting, we can hurt ourselves instead of helping ourselves if we really try to target too narrowly.
Marcin: According to my knowledge, Facebook targets our ads based on clicks, i.e. it sees which people interact with the ads, interact with the products on the site, or make purchases on the site, and it tightens the screws on japan rcs data these people, as I call it. So that's why you don't have to fixate on it so much. I know that there is a large group of specialists who use more exclusions in their ads than anyone else. On a side note, I'll say that I often get the question: "How did you narrow down the ads here?". Often I don't narrow them down at all and that gives results. So yes, to answer the question again, I think you don't have to fixate on the fact that these have to be people targeted based on some rich interests. They can be people from the industry and there will be someone among those interested.
Artur: I would add that at the end of the day, in addition to the target group, the creation is important. Krystyna mentioned this exactly – that it has to show photos in arrangements and so on. So if we show something where you can see the price – and this is how these ads look – you can see what class it is, where the copy draws attention to these aspects, that it is Polish, that it is this type of design, that these are high-quality materials, all these selling points that Krystyna mentioned, then we can afford broader interests and a larger group, which means – because if someone clicks on this ad, they themselves target it a bit and show Facebook – that this type of person should be targeted later. So I think this is interesting advice. So, even in the case of businesses that seem to be perfectly tailored to niche targeting, we can hurt ourselves instead of helping ourselves if we really try to target too narrowly.