The Key Marketing Metrics You Should Measure to Be Successful

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Contents
1 Key Marketing Metrics
1.1 General traffic
1.2 Channel-specific traffic
1.3 Total conversions
1.4 Bounce Rate
1.5 Search trends
1.6 New vs. Returning Visitors
1.7 Top 10 organic websites
1.8 User demographics
1.9 Brand sentiment
2 Other marketing metrics to consider:
2.1 CAC or Customer Acquisition Cost
2.2 LTV or Lifetime value
2.3 ROI or Return on Investment
Looking for the key marketing metrics to cell phone database validate your team's efforts? We'll explain them to you one by one.

Key Marketing Metrics

Marketing is an art in which you must attract the public through a clear message and convince them to buy a specific product or service.

However, for those who experience the daily grind of digital marketing , they know that there are certain numerical elements that come into play and make up the winning formula for achieving a fairly effective strategy.

It's no secret that tracking metrics is a fundamental part of marketing work.

On the other hand, it is also essential that before you start executing your project, you must ensure that you are establishing a solid foundation to measure your success in it.

When you're wondering if your efforts were worth it, or speculating on whether you've done a good job, these metrics will be there for you, answering your questions, providing proof, and encouraging you to achieve greater things with your business.

The metrics you want to measure will depend on the most important goals of a project or campaign.

Although all projects are different, there are some metrics that cannot be missed and although there are usually many, here we will help you prioritize the most fundamental ones.





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Key Marketing Metrics
Key Marketing Metrics

General traffic
general traffic google analytics

What is it:

“All Traffic” (from Google Analytics ) will show you the total number of people who visited or engaged with your site.

It can be broken down into source/medium, which describes where your traffic is coming from.



Because:

Traffic in general will give you a great view of where you are.

It is ideal for comparing your page traffic over different time periods, allowing you to measure the success or failure of actions taken during that time.

The golden rule here is that if you're doing a good job, your overall traffic should steadily increase over time.



How to measure:

First, log in to your Google Analytics dashboard.

Go to the Acquisition Report section.

Go to the overview.

Find the Sessions column in the table.



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Channel Specific Traffic
traffic-channels-google-analytics

What is it:

These metrics depend on the location of people immediately before arriving at your site. The channel is the type of door they use to enter your website.



Because:

It's important to measure the most important media for large-scale digital marketing campaigns .

It allows you to know where the traffic to your page comes from.



Channels:

Direct: This is when people directly type your URL into the space bar to visit your site or who started searching in the omnibox but visited your site first.
The omnibox is automatically populated because you've been there before.

Referrals: These are people who came to your website from another website.
This is external traffic. Users followed a link on a different domain to reach you.

Organic – These are people who searched on Google or Bing and clicked on your website’s ad in the organic (non-paid) results.
Social: People who came to your site from a social media platform . It's also a great indicator to measure the overall effectiveness of your SEO , engagement, content, and integrated campaigns.