2. Post informative content
Posted: Thu Jan 30, 2025 5:14 am
As you may already know, but if you don't, there are multiple paths to purchase and different stages of the buyer's journey, as shown in the table below:
Try to keep things in perspective, see the big picture. Show your content readers that you understand their problems, needs, and that you have a solution for them. Consider running email campaigns to nurture your prospects before, during, and after they sign up for a trial. Send them offers that encourage them to test specific features of your SaaS software, and ask for their feedback – what they find positive about your product and what needs to be improved.
How to become a Data Driven Sales ecuador mobile database Director, our Telegram channel: VP of sales .
Sure, you need to start with a free trial page to get people to sign up and try your product, but if you want to increase the conversion rate of visitors to users for your SaaS, you need to invest time and energy (and money, of course) in quality, educational content . Create blog posts, videos , downloadable guides , case studies, and internal pages that can educate visitors about your product and how it can help solve their problems .
Why content?
Inbound marketing with content generates 54% more leads than traditional marketing methods.
How important is blogging to this equation? Consider this: 79% of companies that blog see a positive return on their efforts. That's up 59% from last year.
According to Totango, about 70% of people who sign up for a free SaaS trial never end up using it.
Try to keep things in perspective, see the big picture. Show your content readers that you understand their problems, needs, and that you have a solution for them. Consider running email campaigns to nurture your prospects before, during, and after they sign up for a trial. Send them offers that encourage them to test specific features of your SaaS software, and ask for their feedback – what they find positive about your product and what needs to be improved.
How to become a Data Driven Sales ecuador mobile database Director, our Telegram channel: VP of sales .
Sure, you need to start with a free trial page to get people to sign up and try your product, but if you want to increase the conversion rate of visitors to users for your SaaS, you need to invest time and energy (and money, of course) in quality, educational content . Create blog posts, videos , downloadable guides , case studies, and internal pages that can educate visitors about your product and how it can help solve their problems .
Why content?
Inbound marketing with content generates 54% more leads than traditional marketing methods.
How important is blogging to this equation? Consider this: 79% of companies that blog see a positive return on their efforts. That's up 59% from last year.
According to Totango, about 70% of people who sign up for a free SaaS trial never end up using it.