Name your conversion. You can also use the description field

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Select the conversion data source. Typically this will be a Pixel, but theoretically it could also be an offline or app event.

Let's focus on the Pixel you'll use most of the time. If you have multiple Pixels linked to your account, make sure to choose the right one!

When you create a custom conversion, you need to specify a conversion event. You can choose from standard events, custom events, and all URL traffic. Let's look at each of these options.

Standard events
The list of available events depends on what Facebook finds on your page. Now, select morocco rcs data the most common category, “Purchase.”

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You now need to specify the conversion parameters: URL, Referring Domain, and Event Parameters.

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How to use these parameters?

URL. Use URL if your product has a unique purchase confirmation page.

Referring Domain. You can use this option to track, for example, how much of your sales come from Google search.

Event Parameters. If you use custom Pixel events to track sales, you can use them now. This is the best option if you don't have unique purchase confirmation pages for each product.

Custom events
If you use custom events on your site, be sure to use them to create custom conversions. This is the only way to measure these events and optimize your campaigns for them.

To select custom events, first you need to click on “Select your category”.