Connecting Google Ads to Google Maps

[sumaiyakhatun26]

Showing your ad to people in a specific location and the aforementioned location expansion are just one option. You have a number of decisions to make about:

advertising rates and budget,
keywords or other methods of targeting audiences,
the text of the search engine ad itself.
We won't focus on them today - maybe I'll devote a separate post to them on another occasion. I already have a few posts on Google Ads advertising and I refer you there.

The most important setting from the Google Maps perspective is the aforementioned extensions. They are configured at the campaign level:

google maps ad extensions

The easiest solution is to link your Google Ads account to your Google My Business account nigeria rcs data if you haven't done so already.



What are the benefits of map advertising?
76% of users who search for a product locally visit the business the same day. Now imagine not having an ad on Google Maps. How many potential customers could you lose that way!

What does such an ad even look like? For example, like this:

google map advertising

On the map itself it is displayed as follows:

google maps ad

See the difference? Yes, the color of the pin is different. This is how ads are marked on Google Maps.

Who is Google Maps Advertising for?
Your presence on Google Maps is absolutely mandatory if you run a local business. This is of great importance for smaller companies, but large ones can also benefit from this form of self-presentation. After all, who doesn't use maps to search for services, companies or interesting places in their area?