Landing Page Conversion Rate

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Do you know what a Landing Page is? If not, read our article: Learn How to Make a Landing Page

Knowing the conversion rate is vitally important for making decisions when modifying the page to achieve more and better results.

A good, well-optimized landing page may have direct mail mortgage marketing little traffic but a high conversion rate, while a poorly-optimized landing page may have a lot of traffic but very low conversions.

What to do once you have the KPIs determined?
Once you have completed all the steps to have the necessary KPIs for your company, you can breathe a sigh of relief and shout victory because you have completed one of the most difficult parts of the entire process.

Now you have to establish the time periods in which you will measure each KPI, compare them, analyze them and make the relevant decisions for the good of your business.

2 Tools to help you track your KPIs:
We already know that it is very important to properly monitor the KPIs implemented. You will also realize that sometimes this is not very easy to do.

For this, we recommend two free online tools that will help you track your KPIs.

Google Analytics
Google Analytics is a very famous and practical tool that gives you all the information about the traffic that reaches your website, determined according to various categories: type of audience, acquisition method, behavior, conversions that are carried out on it, among many others.

This platform is a goldmine. While it does have a learning curve, it is totally worth it to understand how it works.

SIMPLE KPI:
Symple KPI is an online tool that offers you impressive ease of use for recording your KPIs. It provides you with everything you need to create, manage and monitor all your Key Performance Indicators (KPIs) with extraordinary efficiency.

Books that will teach you more about KPIs:
Now that you have a broad overview of what Key Performance Indicators mean and what they are used for, we recommend some books that will serve as reinforcement for applying the necessary techniques and will give you many strategic and innovative ideas in relation to KPIs.

Key Performance Indicators (KPI): The 75 measures every manager needs to know:
Key Performance Indicators (KPI): The 75 measures every manager needs to know

In this book, the author describes 75 metrics that every manager needs to know when and how to apply in order to boost their business.

Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs:
Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs

It is a book by David Parmenter, in which he describes Key Performance Indicators (KPI) in a proactive guide that represents a significant change in the way KPIs are developed and used, with an abundance of implementation tools.

Key Performance Indicators For Dummies:
Key Performance Indicators For Dummies

It is a simple, introductory book that covers the essential KPIs that are useful for all types of businesses and includes more than 100 different ways in which leaders can monitor and drive performance in their organizations.