Advantages and Disadvantages of Freelance Writing
Posted: Thu Jan 30, 2025 6:09 am
Advantages:
The costs:
By working by project and not by hours worked, you do not have to make overtime payments or stay up late working because ultimately he is the owner of his time, you just have to agree fast food email list on a delivery date and manage his time.
As with the agency, you leave aside the costs of social security , settlements, taxes and other charges inherent to the personnel of a company.
Direct treatment:
Because it is a single person, communication is direct, so responses to possible requests can sometimes be faster, although this does not mean that their execution is as fast.
Disadvantages
[Tweet “Choosing a #FreelanceEditor can sometimes be a real nightmare”]
Not knowing who to choose:
The figure of the freelance writer is still very new for many companies and entrepreneurs, so choosing one that really has the characteristics you need becomes a real ordeal.
They do not have a multidisciplinary view:
The role of the Freelance Writer is that, to write, which leaves many tasks that are important in the Content Marketing strategy without responsibility , such as, for example, the promotion of articles, analysis, strategy adjustments, etc.
This can only be offered to you in the most optimal way by a Content Marketing agency and, in the best of cases, by having an In-House team.
Finding Nemo Syndrome:
Freelancers disappear, they don't answer calls, emails, text messages and there is no one else to communicate with who can resolve our doubts or requests. If you don't know how to manage your emotions, this can cause a stress attack.
Another problem that arises is the risk that the person, due to lack of enthusiasm, time and responsibility, abandons the project halfway and leaves you hanging.
[Tweet “With a #FreelanceEditor you run the risk of them abandoning the project halfway through”]
Advantages and Disadvantages of an In-House Team
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Advantages
The organization
Due to their very structure, they already have a series of procedures and pre-established ways of working, so the execution of activities is in an organized manner and with tentative dates for delivery and measurement of the work carried out.
Connection with your product:
Having an in-house content marketing team that reports directly to your company identifies with the content to be produced. In addition, it can be easier for them to convey your values, mission and vision.
Disadvantages
The costs:
Unlike when you hire a freelancer or an agency, deciding to have an in-house team entails all the related expenses of social security, settlements, and taxes.
Also, if the person gets sick or goes on vacation, you will be responsible for paying for the replacement.
Lack of knowledge and low probability of having specialists in each area :
If you have never had a marketing team within your company, you may end up paying for it by not knowing how to organize them, how to distribute tasks, set goals, etc.
There is also little chance that you will be able to have specialists in all the areas necessary for the project to achieve its objectives in the time you want. Play it safe and hire an agency or seek the advice of one.
[Tweet “If you have never implemented #ContentMarketing within your company, ask for advice from an agency”]
What does the election depend on?
Now that we know what we can expect in any of the cases, it is time to choose, but what does it depend on?
What size is your project?
social media tools
Yes, the magnitude of your project is very important, because the amount of dedication you need and therefore the number of people will depend on this answer.
So you have to ask yourself: Is this a small or pilot project? Choosing a freelance writer is a good option, since the dedication you need is not 100% and you can reach agreements with them and observe the scope.
Is it a medium-large project with several stages? Choose the Content Marketing agency , because you will need a team that is evaluating stages and locating better ways to reach your target audience and thus improve prospecting.
Is the project too big? Choose In House , but understanding that you need a team and not just one person doing everything. By doing it internally you have the advantage of being able to see and evaluate scope and errors at the moment and being able to modify them in time.
The costs:
By working by project and not by hours worked, you do not have to make overtime payments or stay up late working because ultimately he is the owner of his time, you just have to agree fast food email list on a delivery date and manage his time.
As with the agency, you leave aside the costs of social security , settlements, taxes and other charges inherent to the personnel of a company.
Direct treatment:
Because it is a single person, communication is direct, so responses to possible requests can sometimes be faster, although this does not mean that their execution is as fast.
Disadvantages
[Tweet “Choosing a #FreelanceEditor can sometimes be a real nightmare”]
Not knowing who to choose:
The figure of the freelance writer is still very new for many companies and entrepreneurs, so choosing one that really has the characteristics you need becomes a real ordeal.
They do not have a multidisciplinary view:
The role of the Freelance Writer is that, to write, which leaves many tasks that are important in the Content Marketing strategy without responsibility , such as, for example, the promotion of articles, analysis, strategy adjustments, etc.
This can only be offered to you in the most optimal way by a Content Marketing agency and, in the best of cases, by having an In-House team.
Finding Nemo Syndrome:
Freelancers disappear, they don't answer calls, emails, text messages and there is no one else to communicate with who can resolve our doubts or requests. If you don't know how to manage your emotions, this can cause a stress attack.
Another problem that arises is the risk that the person, due to lack of enthusiasm, time and responsibility, abandons the project halfway and leaves you hanging.
[Tweet “With a #FreelanceEditor you run the risk of them abandoning the project halfway through”]
Advantages and Disadvantages of an In-House Team
676e7a2e2f17b11617f04820de894fc1_XL
Advantages
The organization
Due to their very structure, they already have a series of procedures and pre-established ways of working, so the execution of activities is in an organized manner and with tentative dates for delivery and measurement of the work carried out.
Connection with your product:
Having an in-house content marketing team that reports directly to your company identifies with the content to be produced. In addition, it can be easier for them to convey your values, mission and vision.
Disadvantages
The costs:
Unlike when you hire a freelancer or an agency, deciding to have an in-house team entails all the related expenses of social security, settlements, and taxes.
Also, if the person gets sick or goes on vacation, you will be responsible for paying for the replacement.
Lack of knowledge and low probability of having specialists in each area :
If you have never had a marketing team within your company, you may end up paying for it by not knowing how to organize them, how to distribute tasks, set goals, etc.
There is also little chance that you will be able to have specialists in all the areas necessary for the project to achieve its objectives in the time you want. Play it safe and hire an agency or seek the advice of one.
[Tweet “If you have never implemented #ContentMarketing within your company, ask for advice from an agency”]
What does the election depend on?
Now that we know what we can expect in any of the cases, it is time to choose, but what does it depend on?
What size is your project?
social media tools
Yes, the magnitude of your project is very important, because the amount of dedication you need and therefore the number of people will depend on this answer.
So you have to ask yourself: Is this a small or pilot project? Choosing a freelance writer is a good option, since the dedication you need is not 100% and you can reach agreements with them and observe the scope.
Is it a medium-large project with several stages? Choose the Content Marketing agency , because you will need a team that is evaluating stages and locating better ways to reach your target audience and thus improve prospecting.
Is the project too big? Choose In House , but understanding that you need a team and not just one person doing everything. By doing it internally you have the advantage of being able to see and evaluate scope and errors at the moment and being able to modify them in time.