Keep in mind the importance of design
Posted: Thu Jan 30, 2025 6:10 am
Make your designs for your online stores a pleasant experience and even a lifestyle.
Online 24 hours
You may have noticed that people are on their phones 24/7 and can make purchasing decisions at a moment's notice.
Make sure you are there for them and event planner email list that the search engines benefit you.
Tell stories
According to Kotler, the best way to connect with users is storytelling .
So, make your brand tell stories to your consumers and strengthen your relationships.
Philip Kotler Quotes – Ten Deadly Marketing Sins
Philip-Kotler-Ten-Deadly-Sins-Marketing
In his book “The Ten Deadly Sins of Marketing” , Kotler pointed out all the mistakes that are often made and that ruin Marketing.
We give you a summary below.
The company is neither market-focused nor consumer-oriented.
Signs:
Poor identification of market segments.
There is not enough prioritization of market segments.
Lack of market segment managers .
Solutions:
Try using benefit segmentation, value segmentation and loyalty segmentation.
Prioritize segments.
Make your sales force specialized .
The company does not know its target customers
Signs:
Last study done three years or more ago.
Consumers don't buy on the expectation of pace.
Many returns and complaints from customers.
Solutions:
Conduct market research.
Use more analytical techniques.
Place customer and dealer panels.
Install Customer Relationship Marketing software .
Philip Kotler
The company has to define and control the competition, another of the capital sins according to Philip Kotler
Signs:
Only focuses on closest competitors.
The company lacks a system that allows it to gather and distribute competitive intelligence.
Solutions:
Appoint a person responsible for competitive intelligence.
Hire employees from competitors.
Be aware of new technologies that may harm the company.
Make similar offers to the competition.
The company does not effectively manage its relationship with its stakeholders
Signs:
Dissatisfied employees.
You don't attract better suppliers.
It does not have the best distributors and its dealers are dissatisfied .
Dissatisfied investors.
Solutions:
Manage talent better.
Manage better relationships with suppliers.
Better manage distributors and sellers.
Better manage investors.
The company does not manage its new opportunities well
Signs:
No striking opportunities have been identified in recent years.
Most of the new ideas the company has launched have been failures.
Solutions:
Establish a system for the flow of new ideas.
Make creativity systems for new ideas.
The company has a poor marketing planning process
Philip Kotler
Signs:
The Marketing Plan lacks logical elements.
The plans lack a means to simulate the financial implications of alternative strategies.
There is no contingency planning.
Solutions:
Design a standard plan format that includes situational analysis, SWOT, objectives, budgets, controls, etc.
Awards for the best annual Marketing plans.
Strengthen the company's product/service policies
Signs:
The company has too many loss-making products .
Offer many free services.
There is no strength in cross-selling your products and services.
Solutions:
The company must have a system to discard products that do not work.
The company must charge for the services it provides.
Improve cross- selling processes .
Philip-Kotler-phrases
The company has weak branding and communication capabilities
Signs:
The target market has little knowledge about the company.
The company does not consider itself better than others.
The same budget is allocated to Marketing tasks with the same amount each year.
No ROI impact assessment is done.
Solutions:
Improve branding strategies and results measurement.
Allocate enough money to Marketing.
Make ROI impact estimates.
The company is not organized enough to do efficient marketing.
Signs:
There is no efficient Marketing Director.
The staff lacks the necessary knowledge in the area.
Bad vibes between departments.
Solutions:
Appoint a Marketing department leader to serve as a guide and example.
Develop new skills in the department.
Improve relationships between departments.
The company has not taken advantage of technology
Signs:
Outdated sales automation system .
No market automation has been introduced.
The Marketing department lacks decision-making support models.
Marketing dashboards must be developed.
Solutions:
Use the Internet .
Improve the sales automation system.
Apply market automation to marketing decisions.
Carry out marketing dashboards.
Philip-Kotler-Ten-Deadly-Sins-Marketing
Conclusion on Philip Kotler's contributions to marketing
Philip Kotler has theories that are still very applicable in today's companies , the signs and solutions can help you optimize your business.
Even their lessons from the virtual world are quite accurate and should be taken into account when creating an online store that truly aims to satisfy its users.
Kotler aims to be consumer-oriented , and consumers want valuable information and not to be attacked with intrusive ads.
“Father of Marketing” We hope you found this useful. Remember that at GenWords we are experts in digital marketing and consulting.” Contact us for more information and follow us on social media so you don’t miss out on any news. You can also leave us a comment to let us know your opinion on this particular topic.
Online 24 hours
You may have noticed that people are on their phones 24/7 and can make purchasing decisions at a moment's notice.
Make sure you are there for them and event planner email list that the search engines benefit you.
Tell stories
According to Kotler, the best way to connect with users is storytelling .
So, make your brand tell stories to your consumers and strengthen your relationships.
Philip Kotler Quotes – Ten Deadly Marketing Sins
Philip-Kotler-Ten-Deadly-Sins-Marketing
In his book “The Ten Deadly Sins of Marketing” , Kotler pointed out all the mistakes that are often made and that ruin Marketing.
We give you a summary below.
The company is neither market-focused nor consumer-oriented.
Signs:
Poor identification of market segments.
There is not enough prioritization of market segments.
Lack of market segment managers .
Solutions:
Try using benefit segmentation, value segmentation and loyalty segmentation.
Prioritize segments.
Make your sales force specialized .
The company does not know its target customers
Signs:
Last study done three years or more ago.
Consumers don't buy on the expectation of pace.
Many returns and complaints from customers.
Solutions:
Conduct market research.
Use more analytical techniques.
Place customer and dealer panels.
Install Customer Relationship Marketing software .
Philip Kotler
The company has to define and control the competition, another of the capital sins according to Philip Kotler
Signs:
Only focuses on closest competitors.
The company lacks a system that allows it to gather and distribute competitive intelligence.
Solutions:
Appoint a person responsible for competitive intelligence.
Hire employees from competitors.
Be aware of new technologies that may harm the company.
Make similar offers to the competition.
The company does not effectively manage its relationship with its stakeholders
Signs:
Dissatisfied employees.
You don't attract better suppliers.
It does not have the best distributors and its dealers are dissatisfied .
Dissatisfied investors.
Solutions:
Manage talent better.
Manage better relationships with suppliers.
Better manage distributors and sellers.
Better manage investors.
The company does not manage its new opportunities well
Signs:
No striking opportunities have been identified in recent years.
Most of the new ideas the company has launched have been failures.
Solutions:
Establish a system for the flow of new ideas.
Make creativity systems for new ideas.
The company has a poor marketing planning process
Philip Kotler
Signs:
The Marketing Plan lacks logical elements.
The plans lack a means to simulate the financial implications of alternative strategies.
There is no contingency planning.
Solutions:
Design a standard plan format that includes situational analysis, SWOT, objectives, budgets, controls, etc.
Awards for the best annual Marketing plans.
Strengthen the company's product/service policies
Signs:
The company has too many loss-making products .
Offer many free services.
There is no strength in cross-selling your products and services.
Solutions:
The company must have a system to discard products that do not work.
The company must charge for the services it provides.
Improve cross- selling processes .
Philip-Kotler-phrases
The company has weak branding and communication capabilities
Signs:
The target market has little knowledge about the company.
The company does not consider itself better than others.
The same budget is allocated to Marketing tasks with the same amount each year.
No ROI impact assessment is done.
Solutions:
Improve branding strategies and results measurement.
Allocate enough money to Marketing.
Make ROI impact estimates.
The company is not organized enough to do efficient marketing.
Signs:
There is no efficient Marketing Director.
The staff lacks the necessary knowledge in the area.
Bad vibes between departments.
Solutions:
Appoint a Marketing department leader to serve as a guide and example.
Develop new skills in the department.
Improve relationships between departments.
The company has not taken advantage of technology
Signs:
Outdated sales automation system .
No market automation has been introduced.
The Marketing department lacks decision-making support models.
Marketing dashboards must be developed.
Solutions:
Use the Internet .
Improve the sales automation system.
Apply market automation to marketing decisions.
Carry out marketing dashboards.
Philip-Kotler-Ten-Deadly-Sins-Marketing
Conclusion on Philip Kotler's contributions to marketing
Philip Kotler has theories that are still very applicable in today's companies , the signs and solutions can help you optimize your business.
Even their lessons from the virtual world are quite accurate and should be taken into account when creating an online store that truly aims to satisfy its users.
Kotler aims to be consumer-oriented , and consumers want valuable information and not to be attacked with intrusive ads.
“Father of Marketing” We hope you found this useful. Remember that at GenWords we are experts in digital marketing and consulting.” Contact us for more information and follow us on social media so you don’t miss out on any news. You can also leave us a comment to let us know your opinion on this particular topic.