In terms of main business, online marketing services contributed the most to revenue in the second quarter, reaching 56.5%, live streaming contributed 30.0% to revenue, and other services including e-commerce accounted for 13.5%.
In the second quarter, Kuaishou's e-commerce GMV reached indonesia phone number sample 305.3 billion yuan, a year-on-year increase of 15%. Among them, the overall GMV of general shelves accounted for more than 25%, the number of monthly active buyers of e-commerce increased by 14.1% year-on-year to 131 million, and the monthly active user penetration rate reached a new high of 18.9%.
In terms of overseas business, revenue in the second quarter increased by 141.4% year-on-year to 1.08 billion yuan. Online marketing revenue of overseas business increased by more than 200% year-on-year and continued to rise month-on-month. With the improvement of overseas monetization efficiency, the operating leverage effect continued to be released.
The operating loss of overseas business in the second quarter was 277 million yuan, a year-on-year decrease of 64.5%; the average daily usage time of daily active users in overseas core markets was close to 80 minutes, a year-on-year increase of 5%.
In terms of users, in the second quarter, the number of daily active users of Kuaishou hit a new record high, with the average daily active users increasing by 5.1% year-on-year to 395 million, and the average monthly active users increasing by 2.7% year-on-year to 692 million. The average daily usage time of daily active users of Kuaishou app reached 122 minutes, and the total usage time of users increased by 9.5% year-on-year.