What to know about the Google ranking factors leak

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having your brand’s name searched frequently in combination with the keywords you want to own can be hugely advantageous.

On-site Webspam factors

Webspam, also known as “spamdexing,” refers to content that is designed to manipulate search rankings in ways that don’t serve the user. Google will punish pages and sites that it views as having low-quality content (e.g. AI-generated content farms), keyword-stuffing, hidden affiliate links, meta tag spamming and more.

Off-site Webspam factors

There are some external spam-focused factors you should also avoid being associated with. This often relates to inbound link patterns that Google views as shady (unnatural influx, low-quality sources, selling backlinks, etc.).

Most important SEO ranking factors
Backlinko views these eight individual factors as the top ones to prioritize when creating or refreshing content, and they mostly line up with our agency’s experience. But remember, before you get to optimizing around these factors, it’s important to be sure you’re focusing on the right keywords to begin with.

Quality Content
Backlinks
Technical SEO
Keyword Optimization
User Experience (UX)
Schema Markup
Social Signals
Brand Signals
It was big news within the SEO community when, in May of 2024, a massive philippines telegram data internal Google document leak on GitHub provided unprecedented transparency into how Google’s ranking algorithm potentially operates. Many of the leaked insights served to reinforce the importance of search intent, uniqueness, and freshness of content, but there were also some surprises.

Among the big-picture takeaways from SEO legend Rand Fishkin, CEO of SparkToro, was that brand signals – despite ranking eighth on the above list – matter a lot more than previously thought.