7 main negotiation techniques to help you sell more
Posted: Thu Jan 30, 2025 7:18 am
Negotiation techniques are used in sales to close more deals. But this does not mean that the purchase is “pushed” aggressively onto the customer: the goal is to close the deal, but without giving up a lasting bond with the consumer.
Therefore, negotiation techniques, when applied properly, lead to outcomes that are beneficial to all parties involved. In this post, we will present the main tips for becoming a persuasive salesperson, but also fair to consumers. Come with us!
1. Study the product well
To know how to present your product to a potential customer, you need to bahrain number dataset it well, right? That way, you won't run out of things to say when that consumer wants to know more about the product's features before making the purchase.
Also, be careful with your language. If you want to sell a computer part, for example, and you start listing technical attributes that don’t make much sense to a layperson, you will alienate that person — and end up losing the purchase.
2. Listen to what your customer has to say
Let the customer talk about their problem first: only then can you start presenting the solution. After all, presenting a multitude of products and services without really understanding what the customer wants will give a bad impression, that of someone who wants to sell at any cost.
It is important to think about long-term relationships, even as a strategy for customer loyalty. Therefore, a customer who has a bad experience when they first come into contact with your business will probably not return and will even tell their friends and family about that bad experience.
3. Get the approach right
Some people are more outgoing, others are more suspicious and need a higher level of convincing to close a purchase. In addition, entrepreneurs should be aware of the body language they adopt in negotiations.
Therefore, simple actions such as serving a customer with your arms crossed or looking away to other activities show that you are not 100% interested in them. When serving a customer, you need to keep your attention on their problems and, of course, on the solution.
Online, you can also adopt a more receptive approach. So, remain polite and answer questions throughout the interaction. This will help engage the person, who will be more likely to buy something from a company that is so attentive and dedicated to pleasing them.
4. Be a friendly and patient person
Some conversations may last just a few minutes; others may take days. It all depends on the complexity of the business, the profile of the people being discussed, and the amounts involved. Many salespeople end up not having the patience needed to deal with more resistant consumers.
As a result, salespeople end up becoming desperate or irritated by the customer's distrust. In this sense, the company must train its employees to deal with different consumer profiles. It is a good idea to promote simulations and encourage employees to use mental triggers — which we will discuss later in the text.
5. Make concessions
Don't be that stubborn salesperson who refuses to discuss the terms of the deal. It's important to make concessions: this strategy ensures benefits for all parties involved . In addition, being more open to proposals helps the company that wants to build a long-lasting relationship with the consumer.
However, it is very important that concessions are made intelligently and at the right time. A good tip is to start the conversation by explaining the market value of the product, how much was spent on its raw materials and the manufacturing process.
Therefore, negotiation techniques, when applied properly, lead to outcomes that are beneficial to all parties involved. In this post, we will present the main tips for becoming a persuasive salesperson, but also fair to consumers. Come with us!
1. Study the product well
To know how to present your product to a potential customer, you need to bahrain number dataset it well, right? That way, you won't run out of things to say when that consumer wants to know more about the product's features before making the purchase.
Also, be careful with your language. If you want to sell a computer part, for example, and you start listing technical attributes that don’t make much sense to a layperson, you will alienate that person — and end up losing the purchase.
2. Listen to what your customer has to say
Let the customer talk about their problem first: only then can you start presenting the solution. After all, presenting a multitude of products and services without really understanding what the customer wants will give a bad impression, that of someone who wants to sell at any cost.
It is important to think about long-term relationships, even as a strategy for customer loyalty. Therefore, a customer who has a bad experience when they first come into contact with your business will probably not return and will even tell their friends and family about that bad experience.
3. Get the approach right
Some people are more outgoing, others are more suspicious and need a higher level of convincing to close a purchase. In addition, entrepreneurs should be aware of the body language they adopt in negotiations.
Therefore, simple actions such as serving a customer with your arms crossed or looking away to other activities show that you are not 100% interested in them. When serving a customer, you need to keep your attention on their problems and, of course, on the solution.
Online, you can also adopt a more receptive approach. So, remain polite and answer questions throughout the interaction. This will help engage the person, who will be more likely to buy something from a company that is so attentive and dedicated to pleasing them.
4. Be a friendly and patient person
Some conversations may last just a few minutes; others may take days. It all depends on the complexity of the business, the profile of the people being discussed, and the amounts involved. Many salespeople end up not having the patience needed to deal with more resistant consumers.
As a result, salespeople end up becoming desperate or irritated by the customer's distrust. In this sense, the company must train its employees to deal with different consumer profiles. It is a good idea to promote simulations and encourage employees to use mental triggers — which we will discuss later in the text.
5. Make concessions
Don't be that stubborn salesperson who refuses to discuss the terms of the deal. It's important to make concessions: this strategy ensures benefits for all parties involved . In addition, being more open to proposals helps the company that wants to build a long-lasting relationship with the consumer.
However, it is very important that concessions are made intelligently and at the right time. A good tip is to start the conversation by explaining the market value of the product, how much was spent on its raw materials and the manufacturing process.