Understand how to apply experience marketing in your company
Posted: Thu Jan 30, 2025 7:34 am
Winning over and engaging customers through actions that trigger unique and pleasurable emotions. This is the concept of experience marketing , a strategy that helps your company be remembered positively by consumers.
There are countless actions that improve the customer experience, from a pleasant environment and good service to exclusive reward programs. In this case, innovation makes all the difference in creating memorable emotions . An example of this emerged with the pandemic: some automakers started offering the virtual reality experience for vehicle sales, surprising consumers.
However, it is not always necessary to make a large belize number dataset to ensure that people have a good shopping experience in your business. Do you want to learn some techniques?
Understand experience marketing better
Wouldn't it be surprising to receive an invitation to a wine pairing experience when buying a product from a wine cellar? Or to receive a free item, for example, a personal hygiene product, when shopping at a perfumery? Or to be able to freely handle electronic devices before deciding which one to buy, in a well-lit store with a pleasant atmosphere and attentive sales staff?
These are some experiential marketing strategies that make consumers have a positive impression of the brand and remember it when making purchases. There are several ways to put this concept into practice, check it out!
Bet on sensory stimuli
Provide stimuli that trigger positive emotions . Some examples are:
tasting food or drinks;
pleasant olfactory sensation, especially in perfumeries and cosmetics stores;
clear and organized environment;
pleasant temperature/air conditioning;
soft music, defined according to the audience profile;
adequate lighting;
use of colors that awaken certain senses. For example, warm colors (red, yellow, orange) evoke taste. Shades of green convey the idea of natural, organic or sustainable products. Cool and soft colors convey a sense of tranquility;
In the case of e-commerce, some tips should also be applied, such as choosing the color palette. However, good navigation is essential to improve the user experience.
Prioritize good service
Quality service is essential to ensure a good shopping experience. This applies to both online and physical sales. Therefore, it is also important to ensure good internal experiences , aimed at your employees, so that the team feels motivated and engaged with the company's goals.
Some ways to do this are by offering a career plan, maintaining dialogue and transparency, establishing goals and recognizing good performance, both of the team and of each employee. Satisfied professionals tend to work with more motivation , which is a basic factor for good service.
If your products depend on deliveries made by third parties, count on a good logistics partner that allows the customer to track the status of the merchandise. This ensures greater reliability in the process. Remember that the purchasing experience does not end with the purchase, but extends to delivery and after-sales service .
Furthermore, it is important to diversify service channels, using automation tools, such as WhatsApp and chatbots, which can triage the issue and speed up the resolution of the problem or query.
There are countless actions that improve the customer experience, from a pleasant environment and good service to exclusive reward programs. In this case, innovation makes all the difference in creating memorable emotions . An example of this emerged with the pandemic: some automakers started offering the virtual reality experience for vehicle sales, surprising consumers.
However, it is not always necessary to make a large belize number dataset to ensure that people have a good shopping experience in your business. Do you want to learn some techniques?
Understand experience marketing better
Wouldn't it be surprising to receive an invitation to a wine pairing experience when buying a product from a wine cellar? Or to receive a free item, for example, a personal hygiene product, when shopping at a perfumery? Or to be able to freely handle electronic devices before deciding which one to buy, in a well-lit store with a pleasant atmosphere and attentive sales staff?
These are some experiential marketing strategies that make consumers have a positive impression of the brand and remember it when making purchases. There are several ways to put this concept into practice, check it out!
Bet on sensory stimuli
Provide stimuli that trigger positive emotions . Some examples are:
tasting food or drinks;
pleasant olfactory sensation, especially in perfumeries and cosmetics stores;
clear and organized environment;
pleasant temperature/air conditioning;
soft music, defined according to the audience profile;
adequate lighting;
use of colors that awaken certain senses. For example, warm colors (red, yellow, orange) evoke taste. Shades of green convey the idea of natural, organic or sustainable products. Cool and soft colors convey a sense of tranquility;
In the case of e-commerce, some tips should also be applied, such as choosing the color palette. However, good navigation is essential to improve the user experience.
Prioritize good service
Quality service is essential to ensure a good shopping experience. This applies to both online and physical sales. Therefore, it is also important to ensure good internal experiences , aimed at your employees, so that the team feels motivated and engaged with the company's goals.
Some ways to do this are by offering a career plan, maintaining dialogue and transparency, establishing goals and recognizing good performance, both of the team and of each employee. Satisfied professionals tend to work with more motivation , which is a basic factor for good service.
If your products depend on deliveries made by third parties, count on a good logistics partner that allows the customer to track the status of the merchandise. This ensures greater reliability in the process. Remember that the purchasing experience does not end with the purchase, but extends to delivery and after-sales service .
Furthermore, it is important to diversify service channels, using automation tools, such as WhatsApp and chatbots, which can triage the issue and speed up the resolution of the problem or query.