Example of a phased marketing strategy

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By now you have the necessary information to define your own marketing strategy. However, a practical example may help you to clarify things even more. That is why we simulate a strategy in stages that you can adapt to your particular case.

What to do in the first 7 days of a marketing strategy?
Objectives, audience and positioning
This is where we need to set the objectives, so this is perhaps the most important point. We are talking about creating the famous GAP, in which you define why you are carrying out the strategy, what the link is between the objectives of this specific strategy and the general objectives of the company. It is very important not to lose sight of the global view of the brand. Here too we will define the target audience and the positioning. Let's look at an example.

Goal: Increase my website international mailing list conversions by 15% in x amount of time
Audience: Men and women between 25 and 35 years old, residing in Mexico City.
Positioning: Here you detail what you are going to do to differentiate yourself from the competition and position yourself in the minds of your target audience.
Investment and performance
To know that the strategy works, it is necessary to establish certain parameters of success. So, set the budget you plan to invest in the plan and what the expected return is. Also try to define achievable and realistic dates to verify that everything works as planned.

Investiga
Before making any decision, study both your competition and your target audience in detail. Analyze what others who do the same thing as you do, what has worked for them and what hasn't. Try to replicate them, but adapt the message to your needs. Get inspired by their actions and raise the bar.

The same advice applies to studying your customers. Try to put yourself in their shoes and think like them. This way you will know exactly what motivates them to make a purchase and what makes them decide on one option and not the other.

Define your marketing elements
Marketing elements are the tools through which the marketing strategy is set in motion. So, think about and define, for example, whether you will reach your target audience through an email marketing campaign or with online ads. Also define which communication pieces you will use to do so and how each of them fits into the whole, so that the message is unified.