How can you avoid feelings of guilt in potential clients?
Posted: Thu Jan 30, 2025 8:15 am
Eliminate buyer guilt
There are various psychological factors that affect buyers and must be taken into account when designing a website and writing texts.
According to a study by Vouchercloud , these factors are linked to the speed of the site, its design, product reviews , or the difficulty of the process to complete a purchase.
All of this has to do with quantifiable issues, which can be measured, however, there is a feeling that can arise in potential clients that is essential to combat: guilt.
[Tweet “Content should be focused on eliminating buyer guilt #ecommerce”]
The user may feel guilty about purchasing las vegas email list a product, even before doing so, mainly because of the fact that it will generate a financial expense.
This is why when we write we must transmit peace of mind to the client , to get them to put aside the guilt and also feel happy about the acquisition , generating a possible return.
You need to make them aware that this is a one-time offer that suits them.
Talk about the exclusivity of the product in question.
Refer to the usefulness of the article. What is it used for? Mainly if it has multiple functionalities.
You can talk about the savings that come with buying that product , since you won't need another one for a long time. For example, with a pair of shoes, referring to their durability in the cost-benefit ratio.
The goal is to make the customer lose the feeling of guilt for buying a product that he does not need but wants . And writing descriptions can make this task easier.
#5 Include customer reviews
According to research by Kissmetrics.com , 70% of users read online reviews before purchasing a product from an eCommerce store .
This number confirms the relevance of the opinions and ratings your customers leave.
[Tweet “70% of users read online reviews before purchasing a product #ecommerce”]
Comments are an added value for users , giving them confidence and guarantees about the quality of your products.
Reviews generate content, for free, and also allow you to say more about what you offer, talking about its features and benefits.
There are various psychological factors that affect buyers and must be taken into account when designing a website and writing texts.
According to a study by Vouchercloud , these factors are linked to the speed of the site, its design, product reviews , or the difficulty of the process to complete a purchase.
All of this has to do with quantifiable issues, which can be measured, however, there is a feeling that can arise in potential clients that is essential to combat: guilt.
[Tweet “Content should be focused on eliminating buyer guilt #ecommerce”]
The user may feel guilty about purchasing las vegas email list a product, even before doing so, mainly because of the fact that it will generate a financial expense.
This is why when we write we must transmit peace of mind to the client , to get them to put aside the guilt and also feel happy about the acquisition , generating a possible return.
You need to make them aware that this is a one-time offer that suits them.
Talk about the exclusivity of the product in question.
Refer to the usefulness of the article. What is it used for? Mainly if it has multiple functionalities.
You can talk about the savings that come with buying that product , since you won't need another one for a long time. For example, with a pair of shoes, referring to their durability in the cost-benefit ratio.
The goal is to make the customer lose the feeling of guilt for buying a product that he does not need but wants . And writing descriptions can make this task easier.
#5 Include customer reviews
According to research by Kissmetrics.com , 70% of users read online reviews before purchasing a product from an eCommerce store .
This number confirms the relevance of the opinions and ratings your customers leave.
[Tweet “70% of users read online reviews before purchasing a product #ecommerce”]
Comments are an added value for users , giving them confidence and guarantees about the quality of your products.
Reviews generate content, for free, and also allow you to say more about what you offer, talking about its features and benefits.