Swedish Supermarket Used Data in its Content Marketing Strategy
Posted: Thu Jan 30, 2025 8:36 am
genwords
Contents
1 Content Marketing Plan Based on Market Research
Content, without any intention of being repetitive, is the center of any content marketing plan that seeks success today.
[Tweet “In a content marketing plan, original, fresh and updated content is almost a rule.”]
In this scenario, you may have a brilliant idea lawyer email list that revolutionizes the market; however, if you have a point to prove, you need data. The user needs to see in hard data, numbers, percentages, that what you say is true and that the benefits you promise are feasible.
[Tweet “Data legitimizes your #content”]
Group-427320753
Content Marketing Plan Based on Market Research
The campaign developed by Coop, a Swedish supermarket chain, shows us that it is possible to develop a content marketing plan based on concrete data obtained from research and make the content go viral .
Content marketing plan
Courtesy: ecocosas.com
This campaign aims to raise awareness among users about the benefits of consuming organic food over commonly consumed foods.
For this purpose, a study was carried out using the eating behaviour of a family as the subject of analysis. Analysis was carried out before consuming organic food, resulting in high percentages of toxins. Something that changed substantially, as we see in the video, when they replaced their usual diet with organic foods.
The remarkable thing about this case is seeing how information, precise and compelling data, is condensed into a video with informative power and reach to the user . Original, interesting and informative content can be created with concrete data . In addition, the story of a family is told.
Content marketing plan
Courtesy: ecocosas.com
With this type of content, it is more likely to achieve success: telling stories about everyday life, about families and aspects that affect us all, such as food.
Contents
1 Content Marketing Plan Based on Market Research
Content, without any intention of being repetitive, is the center of any content marketing plan that seeks success today.
[Tweet “In a content marketing plan, original, fresh and updated content is almost a rule.”]
In this scenario, you may have a brilliant idea lawyer email list that revolutionizes the market; however, if you have a point to prove, you need data. The user needs to see in hard data, numbers, percentages, that what you say is true and that the benefits you promise are feasible.
[Tweet “Data legitimizes your #content”]
Group-427320753
Content Marketing Plan Based on Market Research
The campaign developed by Coop, a Swedish supermarket chain, shows us that it is possible to develop a content marketing plan based on concrete data obtained from research and make the content go viral .
Content marketing plan
Courtesy: ecocosas.com
This campaign aims to raise awareness among users about the benefits of consuming organic food over commonly consumed foods.
For this purpose, a study was carried out using the eating behaviour of a family as the subject of analysis. Analysis was carried out before consuming organic food, resulting in high percentages of toxins. Something that changed substantially, as we see in the video, when they replaced their usual diet with organic foods.
The remarkable thing about this case is seeing how information, precise and compelling data, is condensed into a video with informative power and reach to the user . Original, interesting and informative content can be created with concrete data . In addition, the story of a family is told.
Content marketing plan
Courtesy: ecocosas.com
With this type of content, it is more likely to achieve success: telling stories about everyday life, about families and aspects that affect us all, such as food.