Using the tag on Facebook
Posted: Thu Jan 30, 2025 9:31 am
We have already talked about the special care that must be taken when incorporating hashtags on Facebook , since the platform is not the ideal medium for making use of this resource. However, it is not limited on this social network, just placing two or three hashtags will be enough.
5. The brand name as a hashtag
There are brands that use their name as mail marketing to doctors a tag at the beginning and end of a tweet or post. This is a complete example of how not to use hashtags , since the brand name is linked to the username and repeating it over and over again is redundant.
6. Long Hashtags Are Not An Option
Turning phrases into hashtags or making them excessively long doesn't work. The problem is that they are very difficult to read and exhaust the user's patience, especially if all the words are in lowercase.
Social media is characterized by the brevity of information. The idea is to make it easy to digest and if you misuse hashtags , you can be sure that the message will not reach your audience as easily.
7. Retweet x Retweet – Like x Like
It is a really annoying habit among some users to add a hashtag that provokes a reciprocal action regardless of the content. It would be something like “I like you if you like me” or “I follow you if you follow me”.
Interaction can be generated by inertia and not by a legitimate interest in your post, tweet or website, so misusing the hashtag could have regrettable consequences for your brand.
8. Speak in hashtag language
Many people have incorporated the term hashtag into their daily vocabulary and say it before mentioning any word. This is another clear example of how not to use hashtags.
Although there is no exact rule that condemns or approves the use of hashtags on social media, it is best to study the type of target you have.
Now, if you are a website or personal brand that is aimed at a young audience, you can allow yourself this type of practice. Before creating them, it is advisable that you study your case and analyze whether this type of employment can be applied to you.
[Tweet “Knowing your target audience will help you create hashtags”]
Type of hashtags
General
These are specific to your type of business, for example: if you are in the travel and tourism business, some general hashtags would be #Travel #Tourism. These are used to segment your post and expand your reach.
A good way to choose general hashtags is to study your competition to see how you can improve your offering.
You can also include subcategories, for example: in the travel and tourism business, you could create #TravelToArgentina #MountainTourism.
They will help you to further segment your publication and find clients who need a particular service, so you can reach a more specific niche, as long as you put into practice these tips on how not to use hashtags.
5. The brand name as a hashtag
There are brands that use their name as mail marketing to doctors a tag at the beginning and end of a tweet or post. This is a complete example of how not to use hashtags , since the brand name is linked to the username and repeating it over and over again is redundant.
6. Long Hashtags Are Not An Option
Turning phrases into hashtags or making them excessively long doesn't work. The problem is that they are very difficult to read and exhaust the user's patience, especially if all the words are in lowercase.
Social media is characterized by the brevity of information. The idea is to make it easy to digest and if you misuse hashtags , you can be sure that the message will not reach your audience as easily.
7. Retweet x Retweet – Like x Like
It is a really annoying habit among some users to add a hashtag that provokes a reciprocal action regardless of the content. It would be something like “I like you if you like me” or “I follow you if you follow me”.
Interaction can be generated by inertia and not by a legitimate interest in your post, tweet or website, so misusing the hashtag could have regrettable consequences for your brand.
8. Speak in hashtag language
Many people have incorporated the term hashtag into their daily vocabulary and say it before mentioning any word. This is another clear example of how not to use hashtags.
Although there is no exact rule that condemns or approves the use of hashtags on social media, it is best to study the type of target you have.
Now, if you are a website or personal brand that is aimed at a young audience, you can allow yourself this type of practice. Before creating them, it is advisable that you study your case and analyze whether this type of employment can be applied to you.
[Tweet “Knowing your target audience will help you create hashtags”]
Type of hashtags
General
These are specific to your type of business, for example: if you are in the travel and tourism business, some general hashtags would be #Travel #Tourism. These are used to segment your post and expand your reach.
A good way to choose general hashtags is to study your competition to see how you can improve your offering.
You can also include subcategories, for example: in the travel and tourism business, you could create #TravelToArgentina #MountainTourism.
They will help you to further segment your publication and find clients who need a particular service, so you can reach a more specific niche, as long as you put into practice these tips on how not to use hashtags.