SEO Factors for Blog Positioning
Posted: Thu Jan 30, 2025 9:31 am
1. Generate content for users
The content you publish on your blog should have, as its first objective in mind, being useful to your readers and potential clients.
Don't just write to add keywords and achieve good positioning for a more important blog in your niche, and don't just write a sales pitch.
Try to provide something of value in your content, make it unique and useful to your users: tips, advice, secrets, tutorials, among others. Focusing on the user is the best way to achieve good positioning for a blog in search engines.
Optimizing content for search engines will not manufacturing email list harm your strategy, on the contrary, but you should always keep providing value to your users as your first consideration.
Search engines constantly evaluate the effectiveness of their own results. Most search engines are aware of when a user clicks on a result, then hits the “back” button and tries a different result.
For them, this means that the first result they presented was not useful to the user. The next time a user performs that search, they may no longer show it as the first result.
[Tweet “#SEO Once you have positioned yourself, you have to prove why you are there (again and again)”]
2. SEO is also social
Since the second update of Google Penguin and the Google Hummingbird update, social signals are having an increasingly important impact on the positioning of blogs, pages and websites.
This leads us to integrate a strong social media strategy , which takes into consideration the SEO objectives we are aiming for, to enhance our positioning strategy.
You should not forget that organic searches, the fruit of your efforts in positioning a blog, are not the only source of visits that your site has.
Social media is becoming more and more a part of our lives and can be a very interesting source of targeted traffic to your site if you take into account some SEO considerations.
If you are interested in knowing how much traffic your site receives from Social Networks or from organic search, Google Analytics is a very powerful and completely free tool at your disposal.
Once you’ve set it up, go to Analytics, select “Acquisition” and then “Overview.” There you’ll see a breakdown of your website’s top traffic sources.
The content you publish on your blog should have, as its first objective in mind, being useful to your readers and potential clients.
Don't just write to add keywords and achieve good positioning for a more important blog in your niche, and don't just write a sales pitch.
Try to provide something of value in your content, make it unique and useful to your users: tips, advice, secrets, tutorials, among others. Focusing on the user is the best way to achieve good positioning for a blog in search engines.
Optimizing content for search engines will not manufacturing email list harm your strategy, on the contrary, but you should always keep providing value to your users as your first consideration.
Search engines constantly evaluate the effectiveness of their own results. Most search engines are aware of when a user clicks on a result, then hits the “back” button and tries a different result.
For them, this means that the first result they presented was not useful to the user. The next time a user performs that search, they may no longer show it as the first result.
[Tweet “#SEO Once you have positioned yourself, you have to prove why you are there (again and again)”]
2. SEO is also social
Since the second update of Google Penguin and the Google Hummingbird update, social signals are having an increasingly important impact on the positioning of blogs, pages and websites.
This leads us to integrate a strong social media strategy , which takes into consideration the SEO objectives we are aiming for, to enhance our positioning strategy.
You should not forget that organic searches, the fruit of your efforts in positioning a blog, are not the only source of visits that your site has.
Social media is becoming more and more a part of our lives and can be a very interesting source of targeted traffic to your site if you take into account some SEO considerations.
If you are interested in knowing how much traffic your site receives from Social Networks or from organic search, Google Analytics is a very powerful and completely free tool at your disposal.
Once you’ve set it up, go to Analytics, select “Acquisition” and then “Overview.” There you’ll see a breakdown of your website’s top traffic sources.