How to Take Advantage of All the Resources of Guest Blogging
Posted: Thu Jan 30, 2025 10:12 am
Contents
1 The real goals of Guest Blogging
1.1 Build credibility in a specific niche
1.2 Increase traffic
1.3 Expose yourself to new audiences
1.4 Building communities
1.5 Authorship
2 Guest Blogging as an “Influencer”
Guest Blogging is one of the content strategies that an external blogger uses to generate texts from keywords or to gain a few links .
Many sites have excellent material, but they medical mail list lack a good amount of exposure to make these texts reach a large number of people.
What do authors do when they find themselves faced with the problem of their limited reach? They start looking for places where what they have produced will be well received and interesting to a certain type of audience .
[Tweet “Guest Blogging is often beneficial for small businesses #ContentMarketing”]
So far so good. This type of attitude should not be penalized by Google , but on the contrary, it is one of the best ways to make our material circulate.
What happens when we start thinking only about links? That is, creating content just for the sake of it, reaching the dark side where automation takes care of replicating this element robotically.
Many of the things our friend Cutts expresses are based on the fact that Google is trying to make the Internet “healthier,” full of relevant content .
The opposite of producing texts as if it were a sausage factory or, better said, a link factory . Or what would be equivalent: sausage links .
Group-427320753
The real goals of Guest Blogging
guestblogging
Source: Flickr.com | CC BY 2.0 | www.blogcommentcommunity.com
The main idea when creating a post or article is to strengthen several points in our content strategy . Here are some of the most important ones in which an external writer can help us:
Helping Branding
A post that displays direct and specific content can help strengthen the image of a particular brand.
Helping the user, understanding what they expect from the brand and highlighting it in articles, videos or anything you produce.
The difference between brands is knowing the place that the user occupies in the entire strategy. By differentiating ourselves, we will undoubtedly be taking a step forward.
[Tweet “A post that shows direct content helps strengthen a brand’s image #ContentMarketing”]
1 The real goals of Guest Blogging
1.1 Build credibility in a specific niche
1.2 Increase traffic
1.3 Expose yourself to new audiences
1.4 Building communities
1.5 Authorship
2 Guest Blogging as an “Influencer”
Guest Blogging is one of the content strategies that an external blogger uses to generate texts from keywords or to gain a few links .
Many sites have excellent material, but they medical mail list lack a good amount of exposure to make these texts reach a large number of people.
What do authors do when they find themselves faced with the problem of their limited reach? They start looking for places where what they have produced will be well received and interesting to a certain type of audience .
[Tweet “Guest Blogging is often beneficial for small businesses #ContentMarketing”]
So far so good. This type of attitude should not be penalized by Google , but on the contrary, it is one of the best ways to make our material circulate.
What happens when we start thinking only about links? That is, creating content just for the sake of it, reaching the dark side where automation takes care of replicating this element robotically.
Many of the things our friend Cutts expresses are based on the fact that Google is trying to make the Internet “healthier,” full of relevant content .
The opposite of producing texts as if it were a sausage factory or, better said, a link factory . Or what would be equivalent: sausage links .
Group-427320753
The real goals of Guest Blogging
guestblogging
Source: Flickr.com | CC BY 2.0 | www.blogcommentcommunity.com
The main idea when creating a post or article is to strengthen several points in our content strategy . Here are some of the most important ones in which an external writer can help us:
Helping Branding
A post that displays direct and specific content can help strengthen the image of a particular brand.
Helping the user, understanding what they expect from the brand and highlighting it in articles, videos or anything you produce.
The difference between brands is knowing the place that the user occupies in the entire strategy. By differentiating ourselves, we will undoubtedly be taking a step forward.
[Tweet “A post that shows direct content helps strengthen a brand’s image #ContentMarketing”]