How Amazon Sells $108 Million a Quarter

[subornaakter20]

genwords
Contents
1 Amazon marketing:
1.1 The 4 pillars of the marketing strategy
2 Success stories
The Amazon company was founded in 1995 by Jeff Bezos and, as its name suggests, its aim was to produce commerce on a large scale, like the Amazon River.

In just 8 years the company surpassed US$ 5 billion network marketing contact list in sales , and by 2008 it became a global brand with 76 million active customer accounts and orders shipped to more than 200 countries.

amazon marketing

Image: Salon.com

By then, Amazon described its vision for its business as a relentless drive to focus on customer experience , offering low prices, convenience and a wide selection of merchandise.

I invite you to watch the following video, courtesy of Youtube, so you can learn about Amazon's principles. Go ahead!



Their goal: to offer the largest amount of products on Earth.

Group-427320753
Amazon marketing:
The 4 pillars of marketing strategy
Reach: It has a very well-defined focus for SEO and Adwords , which includes millions of keywords. It is practically impossible not to find the brand.
Simplicity: Through testing and learning, they managed to create a clear and simple experience for all their users.
Conversion: The use of personalized recommendations and an easy and direct payment process makes for an excellent level of conversion.
Engagement : At Amazon, everything revolves around customer satisfaction, and the results are loyal customers who are happy with their purchases.
Learn the 4 pillars of Amazon's marketing strategy



Success stories
eBook sales are on the rise
Amazon has surpassed the sale of e-books over print books. Because its own e-book reader offers a diverse selection of more than a million books.

This includes best-sellers, subscriptions to popular newspapers, magazines and blogs.

Kindle offers affordable prices for the user along with regular promotions like the Kindle Daily Deal , which gives a daily discount on the most popular books. It's not just about sales, it also allows for free downloads of millions of books.

Free content
The trick is very simple: first you offer free content to your customers and then you get them addicted. This is what Amazon does, for example, by offering a free month of one of the most acclaimed series of the moment.

Wish List
This is a wish list where Amazon users write down the products they would like to have.

The goal of the list is to let the client's family or friends know what things they like and thus have a clue when purchasing a gift for a birthday or special occasion.

On the other hand, the “Wish List” feature is useful so that the user does not forget to buy a product in the future (if he cannot do so at that moment).

The “Wish List” feature is useful so that the user does not forget to buy a product in the future.

Discounts, offers and benefits
There isn't a day that goes by when Amazon doesn't have something that benefits customers. Free shipping, a points-based shopping program, product discounts, and more.

Benefiting your customers and making them feel that you are thinking about them is one of the most powerful keys to your company's growth.

And finally, I share with you some business advice based on Amazon's marketing strategy :

1. Customer focus
Customers are the foundation of Amazon's business; once they are satisfied with their purchase, they will begin a loyalty process that ranges from simply buying again to recommending their acquaintances to buy their products on Amazon.com .

Delight in your shopping experience is the main switching cost that no user will want to miss.

2. Vision and adaptability to change
With the rapid growth of the Internet, Jeff Bezos , founder of the company, realized the enormous potential of the medium and began to invest all his funds in the creation of the online store that is Amazon today.

They were able to adapt to any changes in user feedback and behavior , quickly and without making any mistakes along the way.

3. Skilled but inexperienced staff
The company has always preferred to hire staff who demonstrated that they were qualified for the job but who had no experience .

This is because Bezos believed that it was better to have a person working who would never think that “impossibles” exist.

It is very common for an experienced professional to have suffered many frustrations and to limit himself when it comes to acting.