Understanding ROI in the context of trade shows
How to measure ROI from trade shows
Utilizing your CRM to enhance trade show preparation
Not seeing a positive ROI from trade shows? Here’s what to do
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Understanding ROI in the context of trade shows
Before we dive into how to measure trade show ROI, let’s philippines mobile number cover the essentials, including what ROI is in the context of trade shows and why tracking your return is so important.
What is return on investment (ROI)?
Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity. It tells you how much profit your business gained from something and helps you evaluate whether it’s worthwhile.
In the context of trade shows, ROI tells you how much revenue attending a trade show brought your business compared to the costs of attending. Revenue includes new sales and opportunities resulting from the show, while expenses may include entrance fees, booth rental fees, employee time, and other costs.
What is return on objectives (ROO)?
Another common, related metric for assessing the value a business gets from a trade show is return on objectives or ROO.
ROO measures how well participating in a trade show helped your company meet its non-sales objectives. Since many companies attend trade shows with goals other than new sales and revenue, ROO can help you evaluate all the other business benefits trade shows can provide.
What your ROO calculation looks like depends on your goals. For example, you may want to measure brand awareness or connections with potential collaborators. ROO is typically a more qualitative measurement, while ROI is more quantitative.
Why measure your return from trade shows?
After attending a trade show, it’s important to measure the return on your investment. Measuring your ROI or ROO tells you whether you met the goals you set for the event and gives you insight into whether it’s worth attending again.