Since the details of the agreement between Volkswagen and Lucasfilm for the use of the music in “The Force” have not been made public, we can only speculate on the estimated amount paid in email list of australia royalties. It is possible that using a well-known and iconic piece of music as the Star Wars theme came at a significant cost to Volkswagen. However, the exact amount remains unknown.
Custom music is not just for the big brands
Music is a powerful tool to convey a brand’s message and leave a lasting impression on the audience. While large-scale campaigns like Volkswagen’s may be out of reach for many SMEs, the strategic use of customized music offers an affordable and effective way to create a unique marketing mix.
Hiring a professional composer or music producer to create custom music doesn’t have to be expensive. There are many talented musicians and producers who are willing to work with small businesses and provide affordable options. What will you choose: royalty-free music or stock music?