The Content Marketing Cycle

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Creating shareable content doesn't mean being original, creative and fresh. You should explore options beyond text, that is, you can benefit from the resources offered by infographics, graphics and, mainly, video.

To achieve effective distribution of your content, you must be very clear about who you are doing it for, who your “buyer personas” are , otherwise all the content marketing objectives you set at the beginning of your project will be a failure.


This approach is understood in terms us companies board of directors email list of a process, not a series of steps to be followed once and for all. The content marketing cycle implies that each step is related to the previous one.

Every moment is subject to constant review, so it would be a mistake to close the cycle and believe that it is over.

Changes and measurements lead to transforming the process, returning to the plan, reviewing creation and distribution to achieve improvements in conversions. From our point of view, this cycle consists of 4 stages:

1. Plan
You can't dedicate yourself to creating content and producing if you don't have a plan. This step involves setting goals, .

Then, to measure, it is necessary to maintain some reference to qualify the process as a success or failure to take into account what you need to improve.

Planning also means thinking about your target audience . It is key to define the type of user you are going to aim your guns at when developing content.

Planning involves thinking about the target audience #contentmarketing

At the same time, it is the right time to decide how much you are going to invest and in what. This is necessary to promote the brand with advertising , mainly on social networks.

Being clear about where you will direct your investments is directly related to the characteristics of your target audience.