B2B Content Marketing vs. B2C Content Marketing

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B2B content marketing has several differences from B2C: different purchase paths and promotion channels, audience purchase intentions, and a different relationship with the customer. While a consumer looks for offers and entertainment, a company looks for trust, security, and stability.

While in B2C marketing the purchase journey is short because the user is guided to discover a product or service of interest and then makes the purchase, B2B marketing involves a longer purchase journey that can take weeks or months. Therefore, buying a soft drink is not the same as a company hiring a service.

Despite the differences that can be yahoo email list found, both share the same essence in terms of using great content strategies to attract potential customers.

B2B Content Marketing aims to strengthen the brand's digital presence in the market, facilitate the generation of leads and show the customer what your company can do to help them.

In addition, it is important to keep in mind that the impact of 2B2 takes place during professional moments , while B2C occurs during leisure moments. This knowledge will give you the key to how to focus your strategies.

Impact of the pandemic on B2B Content Marketing strategy
The Covid-19 pandemic wreaked havoc across the world and changed the ways many companies, agencies and institutions worked. Marketing was one of the areas that had to adapt to completely new conditions and users with different expectations.

To learn more about the changes that marketing specialists have undergone, the Content and Marketing Institute Profs Marketing conducted a study that yielded very interesting data.

In the wake of the pandemic, 94% of content marketers surveyed changed their content marketing strategy in a variety of ways. You might be wondering, what changes did they make? More than half changed their targeting strategy (70% of marketers), while 64% adjusted their editorial calendars or changed their distribution strategy and 53% their content promotion.

From this data, it can be seen how they sought to recondition the strategy according to the immediate needs that arose. So, most of their attention was focused on the best way to find new means of distribution, change calendars, messages, etc.