The first point to consider when you have to choose a communications agency is the field of action. There are activities that focus on certain sectors, which can help you only on a single aspect of the strategy. Such as the creation of the website or e-commerce. Others, however, accompany you in every step of the interaction between the company and the outside world. Such as the creation of a social strategy.
In some cases, the communications agency also deals thailand business email list with user interaction techniques (for example, by proposing company chats) or the creation of a carefully studied graphic identity .
Specialization is essential to define the sector: some communication agencies work in all areas, others focus only on a specific sector. Sometimes even on a niche. This can be a good thing if you need hyper-specialization, but it becomes a brake if you need a broad vision .
Values
Working in the world of communications means starting a challenging journey with a professional partner who must help you face decisive challenges, in an increasingly changing and complex context.
That's why it's essential to be able to share with the agency you're about to choose some - if not all - of the values that distinguish your brand. For example, it might be a good idea to work with a company that is aligned with your needs to put the customer first, even before profit . Or maybe you want to work with people who know when it's time to increase or decrease the budget.