Search for premium audience segment using VK as an example
Posted: Sat Feb 01, 2025 4:25 am
To find the target audience in social networks, advertising tools are used. It is necessary to define key parameters for targeting, after which the system will offer a list of suitable users.
Focus group testing
Source: shutterstock.com
It is worth paying attention to the following:
Phone model. VKontakte's advertising tools include a function that allows you to identify the type of device users are using. This can be done by going to the "Devices" section via "Additional options". The most financially secure users use the latest iPhone releases or expensive Android models.
Traveling abroad. To identify travel uae email list enthusiasts, VKontakte uses a filtering system in the "Interests" section, marking the "Travelers" category. Automatic location determination occurs through the analysis of IP addresses and GPS data.
Entrepreneurship. To determine your target audience on the VK platform, it is important to focus on analyzing communities related to the business sector. Particular attention should be paid to groups organizing business events, conferences, seminars, as well as communities created by chambers of commerce and industry. An alternative method is to use the VK advertising tool to filter users by interests in the categories "Business Services" and "Business Lending".
Work location. In the area of ​​geotargeting, the priority is to attract employees from premium business center offices, whose income usually exceeds the average. In the advertising settings, go to the "Geography" section, select the building you are interested in on the map, set the location type parameter to "Work" and set the coverage radius within 1 km.
Place of residence. Your audience consists of residents of luxury cottages and high-class apartments. To find users, do not neglect the "Geography" section, where in the location category you should select the "Home" option.
Read also!
"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
Recommendations for selling premium products
Winning consumer attention and loyalty requires a carefully thought-out strategy.
The main areas are:
introducing ideas for quality service, such as the opportunity to enjoy a glass of fine wine while visiting a beauty salon;
the use of innovative advertising solutions, such as the development of 3D visualizations and the use of touch-sensitive information panels;
guarantee of personalized support at all stages of interaction, from the moment of choosing a product to after-sales service.
Make the service process as convenient and efficient as possible for your customer by offering the following improvements:
appointment of an individual manager, preferably with the possibility of visiting the client;
providing the buyer with the opportunity to independently determine a convenient time for interaction;
minimizing the number of clarifications during the transaction.
Recommendations for selling premium products.
Focus group testing
Source: shutterstock.com
It is worth paying attention to the following:
Phone model. VKontakte's advertising tools include a function that allows you to identify the type of device users are using. This can be done by going to the "Devices" section via "Additional options". The most financially secure users use the latest iPhone releases or expensive Android models.
Traveling abroad. To identify travel uae email list enthusiasts, VKontakte uses a filtering system in the "Interests" section, marking the "Travelers" category. Automatic location determination occurs through the analysis of IP addresses and GPS data.
Entrepreneurship. To determine your target audience on the VK platform, it is important to focus on analyzing communities related to the business sector. Particular attention should be paid to groups organizing business events, conferences, seminars, as well as communities created by chambers of commerce and industry. An alternative method is to use the VK advertising tool to filter users by interests in the categories "Business Services" and "Business Lending".
Work location. In the area of ​​geotargeting, the priority is to attract employees from premium business center offices, whose income usually exceeds the average. In the advertising settings, go to the "Geography" section, select the building you are interested in on the map, set the location type parameter to "Work" and set the coverage radius within 1 km.
Place of residence. Your audience consists of residents of luxury cottages and high-class apartments. To find users, do not neglect the "Geography" section, where in the location category you should select the "Home" option.
Read also!
"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
Recommendations for selling premium products
Winning consumer attention and loyalty requires a carefully thought-out strategy.
The main areas are:
introducing ideas for quality service, such as the opportunity to enjoy a glass of fine wine while visiting a beauty salon;
the use of innovative advertising solutions, such as the development of 3D visualizations and the use of touch-sensitive information panels;
guarantee of personalized support at all stages of interaction, from the moment of choosing a product to after-sales service.
Make the service process as convenient and efficient as possible for your customer by offering the following improvements:
appointment of an individual manager, preferably with the possibility of visiting the client;
providing the buyer with the opportunity to independently determine a convenient time for interaction;
minimizing the number of clarifications during the transaction.
Recommendations for selling premium products.