Last updated on 6 July 2023
What are KPIs in sales?
Sales KPIs are defined as indicators that numerically show the results of your sales team and allow you to identify the areas in which you need to focus your efforts. Their objective is to provide:
goals to aspire to;
milestones to measure progress;
insights that support strategic decision-making in the business.
While there is no magic formula taiwan email list for selling more, it is important for the healthy growth of your business to evaluate your sales team and strategy.
At the end of the day, if you can't measure your performance, you can't improve it, and that's where understanding how to create a sales KPI can help.
If you want to know how to apply sales statistics to improve your results, continue reading and discover:
What are KPIs or sales indicators?
What are sales KPIs?
How to define these metrics?
How to measure KPIs in sales?
How to present these indicators?
What are KPIs or sales indicators?
The acronym KPI stands for Key Performance Indicator . Sales KPIs are metrics that show you the performance of your business and your team in the sales area.
Depending on their purpose, they can be classified as lagging KPIs – which show past results and allow you to work on processes to improve performance – or leading KPIs – used to predict trends and provide guidance for the future.
What are the sales KPIs to evaluate the shopping experience?
There are a wide variety of indicators to measure the performance of your team and your sales strategy . At the same time, these metrics provide information about the customer experience in their purchasing process.
Some of the sales metrics that help you evaluate customer experience are:
Closing or conversion rate
This refers to the percentage of customers – out of all the people who interacted with your company – who made a purchase. A high conversion rate indicates a smooth process and a positive experience.
Tools that make it easier for consumers to interact with your business, such as messaging or bots , help increase your closing rate because they allow customers to get quick, timely responses.