Steps to Achieving Good Email Open Rates
Posted: Sat Feb 01, 2025 5:40 am
4 Steps to Setting Realistic Goals to Improve Email Open Rates
One of the problems we often encounter is unreasonable expectations. If you are a brand new business, you cannot expect to collect 5,000 email addresses and have a 50 percent open rate next month.
It's almost impossible.
Set realistic goals for yourself so that crypto email list you are aiming for something you can achieve.
Step 1: Chart Your Email Metrics for Past Quarters
A great place to start is historical data. If you've been tracking your email metrics over time, you'll be able to identify trends that can help you improve your current metrics.
Export the data to a spreadsheet. You can also create graphs to see it better. It all depends on how you best handle the data.
Step 2: Determine positive or negative results in emails
Every email you send will have a different open rate. You need to look for outliers.
Let's say you have one email that achieved a 26 percent open rate. That's impressive. But why was it so successful? Study the subject line, the sentence, the power words , and other features that can help you replicate that success.
Likewise, if you have an email that only 10 percent of your subscribers opened, figure out why it wasn't opened. Compare it to "good" emails so you don't make the same mistakes in the future.
Step 3: Check for patterns that you can learn from for future campaigns
Templates are extremely useful.
For example, perhaps your email open rates increase significantly during the holidays. If you are running an e-commerce email marketing campaign, these increased numbers may be due to seasonality.
Step 4: Set your future campaign goals
Benchmarks can be useful simply for educational purposes, but don’t get too hung up on them. Instead, review your data and set a reasonable goal for your next campaign.
Moving the needle just a few percentage points is a great goal. What’s a good email open rate? One that helps you increase conversions and revenue. It’s that simple.
How to Improve Your Email Open Rate: 13 Amazing Tips
How to Improve Your Email Open Rate: 13 Amazing Tips
We've covered some of the logistics involved in email open rates, but how can you apply this knowledge to your own campaigns? I've put together 13 tips to help you succeed in email marketing.
1. Get higher quality and qualified leads
It all starts with learning how to build an email list . If you don't have subscribers, your open rate doesn't matter.
It's easy to create a panel in Hello Bar that will allow you to collect more emails. You decide what goes in your headline and call to action.
One of the problems we often encounter is unreasonable expectations. If you are a brand new business, you cannot expect to collect 5,000 email addresses and have a 50 percent open rate next month.
It's almost impossible.
Set realistic goals for yourself so that crypto email list you are aiming for something you can achieve.
Step 1: Chart Your Email Metrics for Past Quarters
A great place to start is historical data. If you've been tracking your email metrics over time, you'll be able to identify trends that can help you improve your current metrics.
Export the data to a spreadsheet. You can also create graphs to see it better. It all depends on how you best handle the data.
Step 2: Determine positive or negative results in emails
Every email you send will have a different open rate. You need to look for outliers.
Let's say you have one email that achieved a 26 percent open rate. That's impressive. But why was it so successful? Study the subject line, the sentence, the power words , and other features that can help you replicate that success.
Likewise, if you have an email that only 10 percent of your subscribers opened, figure out why it wasn't opened. Compare it to "good" emails so you don't make the same mistakes in the future.
Step 3: Check for patterns that you can learn from for future campaigns
Templates are extremely useful.
For example, perhaps your email open rates increase significantly during the holidays. If you are running an e-commerce email marketing campaign, these increased numbers may be due to seasonality.
Step 4: Set your future campaign goals
Benchmarks can be useful simply for educational purposes, but don’t get too hung up on them. Instead, review your data and set a reasonable goal for your next campaign.
Moving the needle just a few percentage points is a great goal. What’s a good email open rate? One that helps you increase conversions and revenue. It’s that simple.
How to Improve Your Email Open Rate: 13 Amazing Tips
How to Improve Your Email Open Rate: 13 Amazing Tips
We've covered some of the logistics involved in email open rates, but how can you apply this knowledge to your own campaigns? I've put together 13 tips to help you succeed in email marketing.
1. Get higher quality and qualified leads
It all starts with learning how to build an email list . If you don't have subscribers, your open rate doesn't matter.
It's easy to create a panel in Hello Bar that will allow you to collect more emails. You decide what goes in your headline and call to action.