When you use emails for your lead nurturing workflow, keep the goal in mind to feed prospects your most relevant content and subtly nudge them toward closing the deal. Typically, automated emails contain informational material for people who want an overview of the possible options or information about the next steps prospects should take once they're ready to make a purchase.
However, you need to be careful not to push prospects too hard into the next stage of the buying process, because if customers aren't ready for that, you risk your emails being ignored or marked as spam. Your automated email workflows should provide your users with added value and build trust to subtly encourage them to buy.
Email lead nurturing workflows can have multiple romania whatsapp data registration triggers depending on who you're targeting and what the goals of the campaign are. The question shouldn't be how long you should wait between emails, but how long your sales process takes. If you want your sales process to be quick, you should send emails quickly. On the other hand, if your sales process typically takes months, you should send emails at an appropriately adjusted interval. Be careful not to waste too much time figuring out in advance how much time to space out between sending individual emails. Instead, start early and use the results as a guide so you can make adjustments as quickly and efficiently as possible.
workflows for resumption
If your contact database is growing well, you will have contacts who have not yet purchased from you but have not engaged with your content in a while. These "disengaged" contacts can be encouraged to reconnect with your company through email. Another option is to let them know that they will be removed from your database if they do not respond. After all, leads that do not go anywhere do not add anything to your contact database. These workflows should include a combination of user behavior data such as:
The “Sent Since…” indicator, which shows how many emails your customers have received since interacting with your emails or website.
A “last seen” time when someone last visited your website.
The cycle stage that helps you eliminate sales-qualified leads or existing customers who are further along in the sales process or have made previous purchases but no longer appear engaged.
Weeding out prospects who have lost interest is important to keep your database free of unqualified leads. These are groups of people you don't want to waste your time (and money) on, because most of the time they never make a purchase.