About media inflation today

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In addition to the above platforms, there are many thematic communities in social networks where you can publish a case with good coverage of your target audience. But here you will have to independently select platforms for your specific niche. Options worth paying attention to:

VKontakte . The largest social network in Russia and the CIS, which still remains quite popular. Find groups that match your target audience and invite them to publish your case.

LinkedIn : LinkedIn is a social network for professionals where you can find groups and communities related to your industry.

YouTube . You can also publish a video about your case here.

Telegram . Although most channels post cases on a paid basis, you can also find free posting options here.

Choosing the right platform to post your case studies is the key to successfully promoting your achievements and attracting new clients. It is important to consider the specifics of each platform and its audience. Publishing case studies on several platforms will help increase coverage and attract more attention to your business. Optimizing case studies for search queries will further increase their visibility and help achieve the best results. We will tell you how to build a strategy in conditions of a shortage of advertising tools.

Dmitry Apukhtin, Head of Performance at Ingate Group, knows philippines telegram data how not to waste money on advertising and how the brandformance approach is useful.

Inflation affects not only the cost of food, real estate, air tickets and services, but also the advertising budget. It is wrong to compare current figures with the values ​​of past years. By analogy: a flight to Europe used to cost 5,000 rubles, but today you can only dream of that.

In this article, we will talk about the brandformance approach, but we will warn you right away that it is not a panacea. Even the most first-class professional will not be able to launch an advertising campaign using the same tools and achieve similar results for the same amount of money as, say, three years ago.

Inflation has affected both the salaries of specialists and the cost of advertising, and other components of the business. Expenses for labor and advertising tools are constantly increasing. Here is a simple example of how the salary of a contextual advertising specialist has grown over six years: