Coordination with other campaigns

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As effective as video marketing is, it can’t succeed in a vacuum. Video marketing works in conjunction with your other marketing campaigns and outreach efforts to leverage both. In other words, use your videos as team players.

Take email campaigns, for example. Let’s say you’ve already built a healthy email list from scratch using HelloBar. One of the best ways to advertise (more on that below) is to send it to your subscribers via email. Not only does this strengthen your connection with your community by delivering content they want to see, but direct mail marketing for personal injury email list it also helps you increase views and likes on your videos early on, even before a more public launch.

The same goes for social media. Videos are perfect for social media, and as we said above, they get 12 times more shares than text and photo posts. If you increase your views on TikTok , for example, you can literally expect so many views that it becomes clear that videos and social media are a perfect match.

Of course, no social media platform is better for video than YouTube. Regardless of the industry or style, brand videos are almost certainly going to end up on YouTube. In addition to hosting your videos on its platform, it also allows you to embed YouTube videos on your website. So if you’re planning a video in the near future, it’s a good idea to make sure your YouTube channel is optimized for it. If you’re struggling to get enough subscribers — or just want more for good measure — you can use HelloBar to boost your subscriber count.

Start now so you have a community when your video goes live. Every YouTube subscriber is a future show!

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How will your target audience find your video? If you can't answer this question, don't expect your potential viewers to understand it either.

You not only need to put your video where your audience is, you need to get them there. The golden rule of digital marketing is to not rely on luck – sure, going viral requires being in the right place at the right time, but there’s also a lot going on behind the scenes behind these videos that leads to their success.

Do some preliminary keyword research to understand the demand on search engines like YouTube and Google. Can you find a job posting, an opportunity with low competition? Sometimes you can build an entire video around such an in-road.

If social media plays a big role in your campaign, learn how to use hashtags—specifically, learn what hashtags your target audience uses. Copying the same tired hashtags everyone else uses won’t be as effective as less popular but more targeted ones.

You can also enlist the help of influencers and other online allies to increase the visibility of your video. Influencers are great because they have already earned the trust of their army of followers, so all you have to worry about is earning the influencer’s trust. Just look at all the promotion that famous beauty influencer Laura Lee gives to brands in her videos — not to mention herself (she’s her own brand).

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Don’t forget to expand, too. You may have already learned the ins and outs of getting thousands of YouTube subscribers … but what about those who don’t use YouTube? Simply by posting your videos on alternative platforms, you can reach entirely new groups of customers.

Lastly, don't forget to consider different viewing conditions. Turn on Subtitles so your video can be viewed by both people with hearing impairments and those watching it in a noisy place.