Distribution of content

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Image via Google

Content syndication is a great way to drive traffic to your site. It involves republishing your content on third-party sites, reaching a wider audience that may not visit your site directly.

Consider republishing one of your older direct moving leads email list articles on LinkedIn with a link back to your homepage or the original.

Just remember to update the old article. If it contains old statistics or links, refresh it to maintain the trust of your LinkedIn followers.

11. networks
Establishing and maintaining professional relationships can open doors to a variety of opportunities that will drive relevant traffic to your site.

Trade shows, industry conferences, and networking events are great places to meet potential partners, clients, and influencers in your field.

You can also use social media platforms such as LinkedIn, Twitter, and Facebook. Join industry groups, participate in discussions, and share valuable content. These interactions can help drive traffic to your site.

12. Webinars and live events
In today's digital age, webinars and live events have become tools for companies looking to engage audiences, build credibility, and generate leads.

These platforms are great for engaging with your audience. You can teach them valuable information, allow them to ask questions, and provide them with a coupon or discount.

They don't take long - usually one to two hours - and you can re-post them later on your social media to drive more traffic.

To make your events more scalable, you can turn your webinar or online event into a hybrid event using virtual event platforms like RingCentral Events .

Here's a great example of a webinar landing page from McLean Hospital:

Webinars and Live Events

Image courtesy of McLean Hospital.

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13. analytics
Analytics

Some people like to read long articles. Others prefer to watch videos. However, many people like to listen to content on the go.

Analytics are the foundation of any successful website strategy. Without a sufficient understanding of your audience’s preferences, your efforts to drive more traffic to your website may not yield the desired results.

Consider surveying your audience. Ask them what type(s) of content they prefer so you know how to deliver what they want.

Once you understand what works, you can replicate that success by creating similar content or updating existing content to make it more relevant.

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14. Reviews and feedback
When potential customers see positive reviews from others, it helps build trust and credibility. Positive reviews from others can significantly influence potential customers' purchasing decisions.

So consider using social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.

Here's how you can achieve this:

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Offer incentives such as discounts and loyalty points in exchange for a review.
Simplify the verification process by making it clear
Once you have collected your reviews and testimonials, strategically place them on your website to maximize your impact. Here's how Casper placed their reviews.