Make your native ads feel like part of a story

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Working with 81% of consumers have purchased or considered purchasing something after an influencer posted about it.

Social media influencers can make blog posts, videos, or social media content go viral. Partnering with them costs money, but the return on investment can be significant, often justifying the expense when compared to the significant benefits.

Different types of social media influencers include:

Mega-influencers (more than 1 million subscribers)
Macro-influencers (100k–1m followers)
Average influencers (50-500k followers)
Micro-influencers (10-100k followers)
Nanoinfluencers (less than 10k followers)
Consider focusing on micro-influencers. These professionals have smaller but more engaged followings. They regularly interact with their social media audiences , and their recommendations often carry more weight.

For example, Dutch influencer Nikkie de Jager ( @nikkietutorials ), who has over 19.5 million followers, promotes Fenty Beauty products here, garnering over 300,000 likes!

Nikki Tutorials influencer marketing

Image via Instagram

10. Reach the right audience with video content
On average, people spend 17 hours a week watching videos online.

That's a lot of time!

Popularity of online video

Image via Statista

Over 80% of people have bought something after watching a video about it. You can easily explain complex ideas, showcase products, or share customer reviews. Video content can help you stand out on social media platforms .

You can create:

Explainer videos – show how your products or services work.
Promotional videos/teasers – get your electrical contractors email list audience interested in something new
Product Demos - Showcase Your Offerings
Customer Testimonial Videos – Share Your Customers’ Opinions with Everyone Else
Tutorial videos – teach you how to do something
You can share them as social media posts, use paid promotion, or reuse your written content to reach more people. Additionally, including relevant keywords in video titles and descriptions helps people easily find your content in search engines.

Big brands like Google use YouTube videos to promote content.

Video on Google YouTube

Image via YouTube

Native advertising is a smart content promotion strategy where ads blend seamlessly with the platform they appear on. It’s less intrusive and more engaging, and CoStar Lease Accounting has used this feature.

Example of native advertising

Image courtesy of Investopedia

Unlike traditional banner ads, native ads look like regular content and generate 53% more views than traditional banners.

Different types of native advertising include:

In-feed/content ads - displayed in social media feeds
Content recommendation ads - appear as recommended articles on websites.
Search ads - appear at the top of search results, blending in with organic results.
Sponsored Content – ​​Partner with influencers or other websites to create content.
This content promotion tactic is especially effective when combined with other promotion strategies such as social media advertising and paid promotion.

12. Use internal links and content hubs
Using internal links and creating content hubs are great content promotion strategies.

Internal links help search engines understand your site better and keep your target audience on it longer. It's a smart way to promote the content you've already created.

Content hubs connect to smaller pieces of content, making it easy for your audience to find all the information they need. Plus, search engines love content hubs because they show that your site has a lot of relevant content.

For example, Fitness & Lifestyle groups make it easy for visitors to find and explore valuable content on a variety of topics.

Content Hub

Image via goodfood

13. Participate in online communities and forums.
Online communities and forums are virtual spaces where people with similar interests gather to communicate, share, and learn from each other. They are great for content promotion because they can increase your search traffic and help search engines notice your content.

These may include:

Reddit and Cora
Niche forums
Facebook and LinkedIn Groups
Discord servers
Industry Communities
Specialized subreddits
When you share your content in these places, you directly reach your target audience, helping them discover the valuable content you've created. This content often includes relevant keywords that improve your search results.

These communities allow you to interact with different audience segments and understand their needs, making your content promotion efforts more effective. Plus, you won’t spend as much as you would on paid promotion or other expensive digital marketing channels.