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Use customer reviews and testimonials in abandoned cart emails2018 06 21 01 29 07 Window
The first one, right? Not only does it have a lot more reviews, but it also has a 4.9 star rating. The second one only gets 2.3 stars.

Include reviews, testimonials, and other examples of social proof in your emails. Make sure they are specific to the product in question—otherwise, they are useless.

10. Show related products and wishlist items in abandoned cart emails
Maybe your prospect found the product to their liking, but it wasn't quite right. You've had this experience before, so you can probably relate to the consumer.

Adding related products and highlighting food and beverage email list wishlist items can help your reader decide to buy. For example, you may have an upgraded version of a product your customer has added to their cart. Suggest that product as an alternative because it has additional features X, Y, and Z.

11. Use humor in abandoned cart emails when appropriate
Some brands build their reputation on humor and a light, fun approach to marketing. Others are more serious and prefer to leave humor out of the equation.


Often you have to think about the client. If there is a chance that your potential client will be offended or angry because of your humor, resist the urge to joke. However, if you think you will get a laugh, go ahead and unleash your inner comedian.

12. Send your first abandoned cart email shortly after you abandon a cart.
Timing matters when it comes to abandoned cart emails. If too much time has passed, your prospect has likely purchased the product from another vendor or decided not to purchase the product at all.

Ideally, no more than 24 hours should pass between the time your prospect abandons their cart and the time you send your email. You're looking to catch that person before you can reach out to competitors or come up with more objections to the purchase.

You may also like:

17 Great Welcome Email Examples to Inspire Your Campaign
Email Marketing with Subscriptions: 13 Best Practices for Better Results
13. Use an automated email sequence to increase your chances of cart recovery
Drip email campaigns work well in e-commerce marketing. They play an important role in redirecting the reader to the main call to action, such as returning to a full shopping cart.

Plan a sequence of three to five emails, each one sent the day before the last one. You don't want to get on the prospect's nerves, which could ruin their chances of coming back to your site. At the same time, you want to give that person every opportunity to contact you.

In each email, highlight something new about the product in question. For example, if in the first paragraph you talk about value and quality, in the second you mention unique features.

Your last one or two emails should contain some kind of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order value.

14. Segment your email sequences
Segmenting abandoned cart emails can help improve conversion rates even more. The message should be tailored to the customer’s position in the sales funnel.

Use one segment for people who have never visited your site before. They may have stumbled upon it while searching on Google, added an item to their cart, and abandoned the purchase.

Use this opportunity to introduce your brand in more detail and invite the reader to revisit your site to reconsider their purchasing decision.

Create another segment for people who have already signed up for your newsletter. They know the brand, so you can jump straight to the call to action to convert. Mentioning their subscription can also help boost conversions.

Finally, follow up with another sequence or email for people who have already converted on other offers. If they are already customers, you can ask how they liked their last purchase and invite them to come back.