How to Achieve Product-Market Fit (If You Don’t Have it Yet)
Step 1: Solve a Meaningful Problem for Your Target audience.
Are you solving a problem your target market really cares about? Not a nice-to-have. Not a “Yeah, that’s pretty cool.” I’m talking about a forehead-slapping, “Where has this been all my life?” kind of solution. If it’s not hitting that level, you’re not there yet. Look for better problems to solve. Pivot if you need to.
Step 2: Engage with Customers and See How They’re Reacting.
This isn’t the time to sit behind your laptop and guess what’s working. Get out there. Pick up the phone. Jump on sales calls. Ask your customers directly: What would you do if you suddenly couldn’t use this product anymore?
If you’re solving a meaningful problem, they’ll tell you. They’ll light iceland telegram data up. They’ll thank you. And here’s the kicker—you’ll also start hearing about the stuff your product isn’t solving yet. That’s pure gold and could lead to more product innovation and opportunities for expansion revenue.
Step 3: Look for Strong Retention and Engagement Metrics.
Here’s where founders get it wrong: they obsess over acquisition—how many customers they’re getting. That’s important, sure, but again: product-market fit isn’t about the initial spike in users. It’s about what happens after they sign up.
NPS scores: Check in at 3 and 6 months. Are people still enthusiastic?
Retention rates: Are your customers renewing or coming back regularly?
Customer lifetime value: How much are they worth over time?