9 tips to improve website performance and optimize the user experience with your business
Posted: Sat Feb 01, 2025 6:47 am
Improving a website's performance and ensuring its success involves functionality, loading time, SEO techniques, absence of programming errors, page speed and other factors that impact the user experience.
But why is this so important? The main answer to this question is that no one likes to waste time waiting for a page to load or access a website that is always crashing, is impractical, etc.
According to research by Amazon, a slowdown in page loading by just one second could cost them $1.6 billion in sales each year. Google has calculated that by slowing down search results by four-tenths of a second, they could lose eight million searches per day – which also means millions less in online advertising revenue.
In other words, improving the lithuania number dataset of your company's website means greater reach, more audience and, most importantly, positive financial results. Check out the article for some ways you can implement this in your business!
How to improve your website's performance?
Creating the perfect digital environment for your business is a task that requires professionals who are committed to this mission. They have the right knowledge to make it all happen. For example, did you know that page speed affects your website's ranking on Google? So, if your online store is slow, in addition to harming organic traffic, it may suffer penalties from the search giant. Being well ranked is essential for your products to be seen.
Some tips can help both in the process of keeping the site at the appropriate speed – which improves the experience of those who access it – and in ensuring performance in the mobile and desktop environments. Here they are:
Reduce image size
Uploading images in the dimensions in which they will be used makes all the difference in making the website more dynamic.
Letting the site do this resizing via HTTP or CSS can slow down loading. Additionally, the image will take up more space unnecessarily.
Using the correct file type also makes a difference: JPG for images with lots of colors; PNG for graphics or logos; and GIF for icons and animations.
Run speed tests
If you want to make your website faster, running a test is the first step, as this will show you where your website ranks in these terms and the issues that need to be addressed. There are a few tools for this, such as Page Speed Insides , which is from Google itself. It's quick and intuitive to use!
Optimize your website's SEO
Performing regular SEO checks is the way to make sure your page is performing as it should, showing up in searches and providing a good user experience. Don’t forget to include your main keywords in your meta description and include internal links that point to other sites.
Reduce the number of redirects
Did you know that excessive redirects overload the server? They are used to indicate new content locations and track clicks and impressions, but they cause an additional cycle of requests that delay the loading of the website. Using a page with responsive design is the way to avoid this from happening, as the page itself adapts to the user's screen.
But why is this so important? The main answer to this question is that no one likes to waste time waiting for a page to load or access a website that is always crashing, is impractical, etc.
According to research by Amazon, a slowdown in page loading by just one second could cost them $1.6 billion in sales each year. Google has calculated that by slowing down search results by four-tenths of a second, they could lose eight million searches per day – which also means millions less in online advertising revenue.
In other words, improving the lithuania number dataset of your company's website means greater reach, more audience and, most importantly, positive financial results. Check out the article for some ways you can implement this in your business!
How to improve your website's performance?
Creating the perfect digital environment for your business is a task that requires professionals who are committed to this mission. They have the right knowledge to make it all happen. For example, did you know that page speed affects your website's ranking on Google? So, if your online store is slow, in addition to harming organic traffic, it may suffer penalties from the search giant. Being well ranked is essential for your products to be seen.
Some tips can help both in the process of keeping the site at the appropriate speed – which improves the experience of those who access it – and in ensuring performance in the mobile and desktop environments. Here they are:
Reduce image size
Uploading images in the dimensions in which they will be used makes all the difference in making the website more dynamic.
Letting the site do this resizing via HTTP or CSS can slow down loading. Additionally, the image will take up more space unnecessarily.
Using the correct file type also makes a difference: JPG for images with lots of colors; PNG for graphics or logos; and GIF for icons and animations.
Run speed tests
If you want to make your website faster, running a test is the first step, as this will show you where your website ranks in these terms and the issues that need to be addressed. There are a few tools for this, such as Page Speed Insides , which is from Google itself. It's quick and intuitive to use!
Optimize your website's SEO
Performing regular SEO checks is the way to make sure your page is performing as it should, showing up in searches and providing a good user experience. Don’t forget to include your main keywords in your meta description and include internal links that point to other sites.
Reduce the number of redirects
Did you know that excessive redirects overload the server? They are used to indicate new content locations and track clicks and impressions, but they cause an additional cycle of requests that delay the loading of the website. Using a page with responsive design is the way to avoid this from happening, as the page itself adapts to the user's screen.