So if you look at the number of associations people have with GeenStijl, it is not a brand. We could stop here, because this is a brand roast and there is not much brand to roast. But anyway, we are here now.
The Keller Pyramid
Let's take a look at the other scores in uk phone number the Keller pyramid to see how bad GeenStijl really is.
Figure 4a and 4b. Keller pyramid for users (left) and non-users (right).
The left pyramid shows how well GeenStijl is doing among users. Quite good scores, but not for users: you hope to see something that stands out positively. The fact that the number of associations is so low is shocking. Apparently, little sticks in the brain after a visit. Also, familiarity and resonance are on the low side and should really be higher considering the fact that people know the platform. The right pyramid shows answers from non-users. There is not a single green number to be seen. In short: insufficient. You could also say: the GeenStijl brand is well positioned towards non-users, because they know exactly why they are not there.
We see that GeenStijl has no brand foundation (fame or associations), or a product anchor: it is a donut brand, an empty shell for which the love is lacking. You get the image of a lonely little fighter that, no matter how loud it screams, is not noticed or acknowledged.