How to promote products on OZON: instructions for beginners
Posted: Sat Feb 01, 2025 7:15 am
Where to start promoting on the marketplace
Creating a card. Many newcomers are interested in how to promote a product on Ozon. If you have recently registered on the marketplace, then first fill out product cards, set attractive prices for buyers and organize fast delivery. The positions of cards in the search results will depend on how you do this work. And the higher your products are, the more likely it is that buyers will pay attention to them and buy them, which will help you save on promotion.
Let's see what is included in the product card on Ozon:
Name. If you do not specify it, the marketplace will “invent” it itself, based on the product description in the card. We advise beginners to use a simple formula: “Product type + brand or manufacturer + model + significant characteristics, if any.”
Description. In it, the trading platform recommends telling the main thing about the product (what it is, how and where to use it, material, features). The online platform indexes descriptions, so if you are looking for how to promote a product card on Ozon, then keep in mind that you need to insert keywords into the texts. At the same time, avoid overspamming: it is optimal to write each keyword once.
Characteristics. In product cards, you can specify mandatory and additional parameters. It is advisable to specify everything. The platform takes them into account when it distributes products into different categories and sorts them in the search results based on the information specified by the user in the filters. Product parameters are also indexed on Ozon, so the most filled cards often appear in the search results.
Visual. To promote products on Ozon, add visual materials (photos, 3D images and short videos) to the card. They should be attractive to users and show the advantages of the product. Use infographics if necessary.
Copying a card . On the marketplace, you can copy it from another iceland telegram data seller. This will save you from filling in the parameters manually. You won’t be able to copy the information if you work as a self-employed person or if the card was made by a seller from another country. Also, sellers can prohibit copying in the settings. If you create a product card via an online table or API, the system will notify you of the prohibition only after sending a request or file. However, you can check the possibility of copying in advance. To do this, go to the “Products and prices” page and then “Add products”. Then select the “Product already available from other sellers on Ozon” block and enter in the search bar (optional):
Name;
a link to it on the marketplace;
Ozon SKU ID (located in the upper right corner of its card).
Products will appear on request. If the "Select" button is active, then the card can be copied. If not, then it cannot.
Prices . The marketplace tries to offer users the most favorable prices. Therefore, if you do not know how best to promote a new product on Ozon, then consider the benefit for buyers. Set the price no more than that of competitors, and better a little less.
Delivery speed . Users see products that will arrive to them faster before others. Therefore, choose the FBO model, in which products are shipped to the warehouse of the trading platform. At the beginning of work, it is optimal to ship to one of the central warehouses in the capital or region, and then it is better to ship products to all the main warehouses.
Creating a card. Many newcomers are interested in how to promote a product on Ozon. If you have recently registered on the marketplace, then first fill out product cards, set attractive prices for buyers and organize fast delivery. The positions of cards in the search results will depend on how you do this work. And the higher your products are, the more likely it is that buyers will pay attention to them and buy them, which will help you save on promotion.
Let's see what is included in the product card on Ozon:
Name. If you do not specify it, the marketplace will “invent” it itself, based on the product description in the card. We advise beginners to use a simple formula: “Product type + brand or manufacturer + model + significant characteristics, if any.”
Description. In it, the trading platform recommends telling the main thing about the product (what it is, how and where to use it, material, features). The online platform indexes descriptions, so if you are looking for how to promote a product card on Ozon, then keep in mind that you need to insert keywords into the texts. At the same time, avoid overspamming: it is optimal to write each keyword once.
Characteristics. In product cards, you can specify mandatory and additional parameters. It is advisable to specify everything. The platform takes them into account when it distributes products into different categories and sorts them in the search results based on the information specified by the user in the filters. Product parameters are also indexed on Ozon, so the most filled cards often appear in the search results.
Visual. To promote products on Ozon, add visual materials (photos, 3D images and short videos) to the card. They should be attractive to users and show the advantages of the product. Use infographics if necessary.
Copying a card . On the marketplace, you can copy it from another iceland telegram data seller. This will save you from filling in the parameters manually. You won’t be able to copy the information if you work as a self-employed person or if the card was made by a seller from another country. Also, sellers can prohibit copying in the settings. If you create a product card via an online table or API, the system will notify you of the prohibition only after sending a request or file. However, you can check the possibility of copying in advance. To do this, go to the “Products and prices” page and then “Add products”. Then select the “Product already available from other sellers on Ozon” block and enter in the search bar (optional):
Name;
a link to it on the marketplace;
Ozon SKU ID (located in the upper right corner of its card).
Products will appear on request. If the "Select" button is active, then the card can be copied. If not, then it cannot.
Prices . The marketplace tries to offer users the most favorable prices. Therefore, if you do not know how best to promote a new product on Ozon, then consider the benefit for buyers. Set the price no more than that of competitors, and better a little less.
Delivery speed . Users see products that will arrive to them faster before others. Therefore, choose the FBO model, in which products are shipped to the warehouse of the trading platform. At the beginning of work, it is optimal to ship to one of the central warehouses in the capital or region, and then it is better to ship products to all the main warehouses.