What is a mail relay server? Features and mechanism
Posted: Sat Feb 01, 2025 7:23 am
What are the features and mechanisms of mail relay services? Explaining the benefits of using them and points to note when choosing one
2023-05-22(Updated: 2024-12-28 )
Email Delivery Basics
Are you aware of the "email relay service" that can help improve operational efficiency and delivery rates when sending large amounts of email, such as newsletters, at once?
This article provides a detailed explanation of hotmail email list the overview of email relay services, their differences from distribution systems, their benefits, and points to note.
We also introduce how to choose an email relay service, so please take a look.
Table of Contents [Hide]
1.1.How is it different from an email distribution system?
1.2. How to use it: API integration, SMTP relay, etc.
2. Benefits of using a mail relay service
2.1. Emails become easier to reach users
2.2. Mass email sending can be done smoothly
2.3. Cost reduction
2.4. Depending on the service, you can get value beyond just bulk sending
3. Points to consider when choosing an email relay service
3.1. Compatibility with your company
3.2.Comprehensive security features
3.3. Stability of the Service
3.4. Support system
4. Points to note when using a mail relay server
5. Arara Messages: From email creation to delivery, you can do it all
6. Summary
What is a mail relay server? Features and mechanism
A mail relay server is a server used for a function called "mail relay."
A mail relay is a service that relays email between the sender and the destination, passing the email from one server to the next like passing the baton in a relay race.
Normally, when sending large amounts of email at once, the receiving server (mobile carrier or ISP) will identify it as spam and block it, so it may never reach the user.
However, if you use a mail relay server, even if you send a large volume of emails, they are less likely to be recognized as spam, and you don't have to worry about delays caused by the strain on the network.
For this reason, it is often used by companies that send large amounts of email at high frequency, such as newsletters.
How is it different from an email distribution system?
Sending an email involves two main steps: creating it and sending it.
Therefore, email distribution systems not only have servers that can send large amounts of email at once, but also functions that support email creation and can measure email effectiveness, such as open rates and click rates.
On the other hand, a mail relay server is a server that can primarily handle email delivery.
Therefore, when introducing an email relay server, it is necessary to prepare and link other business systems capable of creating emails.
2023-05-22(Updated: 2024-12-28 )
Email Delivery Basics
Are you aware of the "email relay service" that can help improve operational efficiency and delivery rates when sending large amounts of email, such as newsletters, at once?
This article provides a detailed explanation of hotmail email list the overview of email relay services, their differences from distribution systems, their benefits, and points to note.
We also introduce how to choose an email relay service, so please take a look.
Table of Contents [Hide]
1.1.How is it different from an email distribution system?
1.2. How to use it: API integration, SMTP relay, etc.
2. Benefits of using a mail relay service
2.1. Emails become easier to reach users
2.2. Mass email sending can be done smoothly
2.3. Cost reduction
2.4. Depending on the service, you can get value beyond just bulk sending
3. Points to consider when choosing an email relay service
3.1. Compatibility with your company
3.2.Comprehensive security features
3.3. Stability of the Service
3.4. Support system
4. Points to note when using a mail relay server
5. Arara Messages: From email creation to delivery, you can do it all
6. Summary
What is a mail relay server? Features and mechanism
A mail relay server is a server used for a function called "mail relay."
A mail relay is a service that relays email between the sender and the destination, passing the email from one server to the next like passing the baton in a relay race.
Normally, when sending large amounts of email at once, the receiving server (mobile carrier or ISP) will identify it as spam and block it, so it may never reach the user.
However, if you use a mail relay server, even if you send a large volume of emails, they are less likely to be recognized as spam, and you don't have to worry about delays caused by the strain on the network.
For this reason, it is often used by companies that send large amounts of email at high frequency, such as newsletters.
How is it different from an email distribution system?
Sending an email involves two main steps: creating it and sending it.
Therefore, email distribution systems not only have servers that can send large amounts of email at once, but also functions that support email creation and can measure email effectiveness, such as open rates and click rates.
On the other hand, a mail relay server is a server that can primarily handle email delivery.
Therefore, when introducing an email relay server, it is necessary to prepare and link other business systems capable of creating emails.