The main mistake that occurs in the development and implementation of aromamarketing is that it cannot be considered a banal tool for manipulation. The use of smells in business has become a practice relatively recently, but during this time, quite a lot of unreliable "facts" have appeared, the most common of which are:
You can bind a client by using scents;
smells encourage people to make a purchase;
Aromas affect people on a chemical level, so they can force them to buy something against their will.
It is important to understand that aroma marketing uses nothing but harmless fragrances that do not harm human health. Smells are intended only to evoke associations, nothing more.
Another significant mistake is the desire of entrepreneurs to increase their income level instead of showing concern for customers. This approach is easily identified at the initial stage of communication between the customer and marketers. If the conversation includes the phrase "make me such a scent that my profit will increase several times", then this only means that the businessman is only interested in his income. Scents do influence people's behavior in stores, but not so much that they start buying everything as soon as they approach the counter. Smells are an important, but not the main component in the decision to buy.
Experts do not recommend poland email list conveying the exact smell of your product, for example, spraying woody odor in a furniture store would be inappropriate. Aroma marketing does not create the fragrance of the product in the store, it creates an image that is close to the buyer. For example, in an expensive furniture salon, the smell of French perfume, cognac or leather is more appropriate.
Mistakes in aroma marketing
Source: unsplash.com
It is also a mistake to focus on your own taste in aromas. Your main task will be to find the bouquet that will work effectively in a specific segment at the right time. You do not need to choose the smell that you personally like.
You shouldn't buy low-quality equipment for room aromatization. Unverified Chinese analogues can only harm. The desire to save money causes unpleasant associations among visitors to the shopping center. But there is an exception to the rule when unpleasant odors are necessary for the business owner. For example, with the help of a bad fragrance, Disneyland shortens queues, and in one American state, fines are soaked in hydrogen sulfide so that they are paid faster.