Professional responsibilities of a product manager
Posted: Sat Feb 01, 2025 8:20 am
The professional responsibilities of such a specialist include direct participation in all stages of the product life cycle:
Presenting the idea: At this stage, the work of a product manager has much in common with entrepreneurship. In most cases, decisions regarding the future of the product are made collectively by several parties, so it is very important to correctly present the idea and convey its meaning.
Analysis of the target consumer's needs: it is necessary to monitor existing competitors, organize qualitative and quantitative research. For example, segment the target audience (TA) by age and socio-demographic characteristics. Such analysis is necessary to form a portrait of a potential buyer.
Systematization of ideas and ideas saudi arabia email list about the new product: you should collect the opinions of all department heads of the company. For example, if we are talking about an application, you need to discuss with the project participants the expected time of development of the program and its content. The collected ideas and opinions should be systematized and used to set tasks for the next sprint.
Forming a generalized vision of the product and developing directions for its development: it is necessary to create a specification of a new product or service. Here it is important to clearly indicate the main parameters: what is planned to be created, what goals should be achieved, by what criteria success will be assessed, etc.
The essence of the work of a product manager
Source: shutterstock.com
Developing a product roadmap: It is necessary to think through the plan of activities and establish the most important points in the context of managing a new product or service, taking into account business objectives. For example, for some companies, the key parameter is the speed of testing hypotheses.
Developer control: the team's work progress should be analyzed. It is important to identify emerging difficulties and factors that can be improved (for example, you can invite another designer to the team). The work of product developers is divided into separate sprints and organized according to the Agile methodology. The result of each stage of activity should be an additionally created value of the product. This should be a visible or measurable aspect: a new function, a button, or an improvement in the consumer experience.
Testing the minimum viable product (MVP): assessing the minimum viability of the product being created. In other words, it is necessary to find out whether there is enough functionality for consumers to start using the product or service. It is necessary to identify areas for improving the product, analyze marketing indicators, and interview consumers.
For example, you can work with your team to identify the difficulties that users encounter based on user feedback (what functionality is not in demand, what buttons were not pressed, etc.). Based on the results of such work, tasks for subsequent sprints should be formed.
The job description of a product manager includes establishing effective interaction with all interested project participants (developers, product analysts, designers, content managers, investors, company founders, department heads, etc.). The nature, level and order of such communication determines the size of the enterprise.
The product manager must take direct part in developing the product idea and its development strategy, analyzing the requests of the target audience, and establishing priority points within the development of a product or service.
Presenting the idea: At this stage, the work of a product manager has much in common with entrepreneurship. In most cases, decisions regarding the future of the product are made collectively by several parties, so it is very important to correctly present the idea and convey its meaning.
Analysis of the target consumer's needs: it is necessary to monitor existing competitors, organize qualitative and quantitative research. For example, segment the target audience (TA) by age and socio-demographic characteristics. Such analysis is necessary to form a portrait of a potential buyer.
Systematization of ideas and ideas saudi arabia email list about the new product: you should collect the opinions of all department heads of the company. For example, if we are talking about an application, you need to discuss with the project participants the expected time of development of the program and its content. The collected ideas and opinions should be systematized and used to set tasks for the next sprint.
Forming a generalized vision of the product and developing directions for its development: it is necessary to create a specification of a new product or service. Here it is important to clearly indicate the main parameters: what is planned to be created, what goals should be achieved, by what criteria success will be assessed, etc.
The essence of the work of a product manager
Source: shutterstock.com
Developing a product roadmap: It is necessary to think through the plan of activities and establish the most important points in the context of managing a new product or service, taking into account business objectives. For example, for some companies, the key parameter is the speed of testing hypotheses.
Developer control: the team's work progress should be analyzed. It is important to identify emerging difficulties and factors that can be improved (for example, you can invite another designer to the team). The work of product developers is divided into separate sprints and organized according to the Agile methodology. The result of each stage of activity should be an additionally created value of the product. This should be a visible or measurable aspect: a new function, a button, or an improvement in the consumer experience.
Testing the minimum viable product (MVP): assessing the minimum viability of the product being created. In other words, it is necessary to find out whether there is enough functionality for consumers to start using the product or service. It is necessary to identify areas for improving the product, analyze marketing indicators, and interview consumers.
For example, you can work with your team to identify the difficulties that users encounter based on user feedback (what functionality is not in demand, what buttons were not pressed, etc.). Based on the results of such work, tasks for subsequent sprints should be formed.
The job description of a product manager includes establishing effective interaction with all interested project participants (developers, product analysts, designers, content managers, investors, company founders, department heads, etc.). The nature, level and order of such communication determines the size of the enterprise.
The product manager must take direct part in developing the product idea and its development strategy, analyzing the requests of the target audience, and establishing priority points within the development of a product or service.