Digital marketing strategy: why do i need one for my company?
Posted: Sat Feb 01, 2025 8:22 am
Strategy is a fundamental part of achieving any goal, whether it is increasing your company's sales, getting more customers or achieving greater market projection. In this sense, a digital marketing strategy is what allows you to build a line of thought about where you are and where you want to go in the short, medium and long term.
A company's goals usually start with developing a product or service to meet a market need and promoting it to generate revenue, but it is the marketing strategy that defines how to achieve these goals and what can be accomplished over time.
In today’s conversation, we’ll talk more about what a good Digital Marketing strategy is, which channels you can use in a strategy of this type, and how Webcerrado can help you create a Digital Marketing strategy. Want to learn more about this topic? Join us!
Is Digital Marketing a good strategy?
Although many people ask this question, it is important to clarify that Digital Marketing is not a strategy, but rather a means of communication, similar to TV, Radio and billboards.
In other words, investing money in digital marketing campaigns is not enough to have a good strategy. The important thing is to have a digital marketing strategy that is capable of using digital media to meet the needs of your business and help you achieve your goals.
Therefore, it is also important to explain that there cayman islands whatsapp data is no such thing as a “good digital marketing strategy”, but rather a good marketing strategy. When you hire a Digital Marketing Agency , the professionals at that agency will collect data such as the market niche where your company operates, product, competition, customer profiles and other relevant information.
All this data is used in an in-depth study in order to generate a strategy capable of achieving your company's objectives, based on the context in which it operates, generating prominence that will be reflected in results for your business.
If you’re wondering where the “digital” part comes in, we’ll explain! In this story, digital is the medium where most of these actions are applied. It’s simple: with the growing importance of the Internet in business, investing in digital platforms has become a necessity. By building your company’s image in an environment as strategic as digital, you’ll have great opportunities to get more customers, promote your brand and become a reference!
Which channels can I use in my Digital Marketing Strategy?
As we mentioned earlier, digital communication channels have gained a lot of importance in recent times. With the advancement of technology, there is a wide variety of channels that can be used in your digital marketing strategy.
However, there is one specific channel that can benefit the vast majority of companies: a presence on Google Ads, Google's advertising platform. As we know, Google is the largest and most widely used search platform on the planet. Who has never heard “Google it!” as an answer to a question? Considering the importance and visibility of this platform, appearing on the first page of Google searches whenever a term related to your company is searched is of the utmost importance.
Social networks such as Facebook and Instagram are also on the rise, after all, many people spend considerable amounts of time using these platforms. Therefore, having active social networks, especially Facebook, YouTube, Instagram and LinkedIn, can give your company great visibility.
A good strategy for sending emails and creating content such as e-books can also be part of your digital marketing strategy!
Okay, you've convinced me! How can I create my Marketing Strategy? Can Webcerrado help me?
Of course we can! Webcerrado is an agency specializing in digital marketing strategies , located in the Southern Sector of Goiânia. We develop strategies for dozens of companies on a daily basis. Therefore, our client portfolio currently includes companies from the most varied segments of the economy, which gives us an understanding of different market niches.
What is the most expensive agency out there? The one that doesn't deliver results! That's why it's very important to think carefully before choosing the digital partner that will work on your company's strategy.
In times of crisis like the one we are currently experiencing, a good strategy is to optimize your marketing investments, paying less and obtaining better results. That is why if your goal is to sell, whether it is your product, service or your brand in the market, Webcerrado is the right place. After all, our work is 100% focused on sales performance, that is, on boosting your business's sales.
A company's goals usually start with developing a product or service to meet a market need and promoting it to generate revenue, but it is the marketing strategy that defines how to achieve these goals and what can be accomplished over time.
In today’s conversation, we’ll talk more about what a good Digital Marketing strategy is, which channels you can use in a strategy of this type, and how Webcerrado can help you create a Digital Marketing strategy. Want to learn more about this topic? Join us!
Is Digital Marketing a good strategy?
Although many people ask this question, it is important to clarify that Digital Marketing is not a strategy, but rather a means of communication, similar to TV, Radio and billboards.
In other words, investing money in digital marketing campaigns is not enough to have a good strategy. The important thing is to have a digital marketing strategy that is capable of using digital media to meet the needs of your business and help you achieve your goals.
Therefore, it is also important to explain that there cayman islands whatsapp data is no such thing as a “good digital marketing strategy”, but rather a good marketing strategy. When you hire a Digital Marketing Agency , the professionals at that agency will collect data such as the market niche where your company operates, product, competition, customer profiles and other relevant information.
All this data is used in an in-depth study in order to generate a strategy capable of achieving your company's objectives, based on the context in which it operates, generating prominence that will be reflected in results for your business.
If you’re wondering where the “digital” part comes in, we’ll explain! In this story, digital is the medium where most of these actions are applied. It’s simple: with the growing importance of the Internet in business, investing in digital platforms has become a necessity. By building your company’s image in an environment as strategic as digital, you’ll have great opportunities to get more customers, promote your brand and become a reference!
Which channels can I use in my Digital Marketing Strategy?
As we mentioned earlier, digital communication channels have gained a lot of importance in recent times. With the advancement of technology, there is a wide variety of channels that can be used in your digital marketing strategy.
However, there is one specific channel that can benefit the vast majority of companies: a presence on Google Ads, Google's advertising platform. As we know, Google is the largest and most widely used search platform on the planet. Who has never heard “Google it!” as an answer to a question? Considering the importance and visibility of this platform, appearing on the first page of Google searches whenever a term related to your company is searched is of the utmost importance.
Social networks such as Facebook and Instagram are also on the rise, after all, many people spend considerable amounts of time using these platforms. Therefore, having active social networks, especially Facebook, YouTube, Instagram and LinkedIn, can give your company great visibility.
A good strategy for sending emails and creating content such as e-books can also be part of your digital marketing strategy!
Okay, you've convinced me! How can I create my Marketing Strategy? Can Webcerrado help me?
Of course we can! Webcerrado is an agency specializing in digital marketing strategies , located in the Southern Sector of Goiânia. We develop strategies for dozens of companies on a daily basis. Therefore, our client portfolio currently includes companies from the most varied segments of the economy, which gives us an understanding of different market niches.
What is the most expensive agency out there? The one that doesn't deliver results! That's why it's very important to think carefully before choosing the digital partner that will work on your company's strategy.
In times of crisis like the one we are currently experiencing, a good strategy is to optimize your marketing investments, paying less and obtaining better results. That is why if your goal is to sell, whether it is your product, service or your brand in the market, Webcerrado is the right place. After all, our work is 100% focused on sales performance, that is, on boosting your business's sales.