7 Patterns That Will Help You Write Better Headlines
Posted: Sat Feb 01, 2025 9:24 am
Eugene Schwartz once said, “Copy is never written. Copy is assembled.” That’s why it’s worth knowing some patterns or tricks that will help us write better or save us from copywriter’s block. Today I’ll present you with 7 patterns that will help you create an effective headline.
In the article you will read about:
1. What does ____ teach about ____
2. Do you make these (common) mistakes in ____?
3. ___ things (about ___) that ___ will never tell you
4. Everything You Need to Know About ____ to Succeed
5. Do you know what is most important in ____?
6. What happens when you do ____.
7. ___ has never been this easy.
1. What does ____ teach about ____
Combine two non-obvious things and rely on the audience’s surprise. Make them think: what brazil rcs data does a given authority/famous person/unusual phenomenon have to say about this particular topic? The more strange the association or popular figure, the more effective it is.
I used this type of headline myself in the text “ What an Elephant and Monkeys Teach About Marketing ”, and Brand24 in the post “5 Reasons Frank Underwood Would Be a Kick Ass Social Media Manager”. Do you agree that it’s intriguing?
2. Do you make these (common) mistakes in ____?
No one likes making mistakes. Especially ones they are not aware of. This pattern works best for people who are looking for basic knowledge. They are not yet sure of their actions, they are looking for confirmation, they want to learn.
3. ___ things (about ___) that ___ will never tell you
We don't like it when others keep secrets from us - both in our private lives and in business. Let's rely on this sense of distrust or the belief that others know more than we do. In addition, there is the mechanism of the list - calculations, however provided, are extremely effective. Which wife wouldn't like to know "5 male beliefs about women that your husband will never tell you"?
In the article you will read about:
1. What does ____ teach about ____
2. Do you make these (common) mistakes in ____?
3. ___ things (about ___) that ___ will never tell you
4. Everything You Need to Know About ____ to Succeed
5. Do you know what is most important in ____?
6. What happens when you do ____.
7. ___ has never been this easy.
1. What does ____ teach about ____
Combine two non-obvious things and rely on the audience’s surprise. Make them think: what brazil rcs data does a given authority/famous person/unusual phenomenon have to say about this particular topic? The more strange the association or popular figure, the more effective it is.
I used this type of headline myself in the text “ What an Elephant and Monkeys Teach About Marketing ”, and Brand24 in the post “5 Reasons Frank Underwood Would Be a Kick Ass Social Media Manager”. Do you agree that it’s intriguing?
2. Do you make these (common) mistakes in ____?
No one likes making mistakes. Especially ones they are not aware of. This pattern works best for people who are looking for basic knowledge. They are not yet sure of their actions, they are looking for confirmation, they want to learn.
3. ___ things (about ___) that ___ will never tell you
We don't like it when others keep secrets from us - both in our private lives and in business. Let's rely on this sense of distrust or the belief that others know more than we do. In addition, there is the mechanism of the list - calculations, however provided, are extremely effective. Which wife wouldn't like to know "5 male beliefs about women that your husband will never tell you"?