These are public demonstrations of goods at various events (fairs, exhibitions, conferences, etc.) with the aim of stimulating sales. The method is used in many industries, including manufacturing (e.g. machine tools and cars) and the food industry (meat products, honey and sweets).
Recommended articles on this topic:
Company Marketing Plan: Short and Detailed Versions
Marketer's KPI - Key Indicators and Accurate Calculation
9 Types of Customer Loyalty Programs
Classification of marketing communications by type of impact
There are many classifications that are divided according to a number of criteria. For example, we can distinguish between direct and intermediary marketing communications:
Direct – represents direct contact guatemala email list between two or more people with the purpose of establishing acquaintance and promoting a product.
Intermediary – uses intermediaries to deliver the message. This method is usually less effective because it does not provide the same degree of personalization. In addition, the message is aimed at a very wide audience. The perception of information depends on the chosen distribution channel, so it must be adapted to each specific channel. For example, the content for print media and radio should be different.
Marketing communications can be divided into subgroups:
paid and unpaid;
long-term and short-term;
personalized and non-personalized.
The sphere of marketing communications is a dynamic system that is influenced by many factors.
Marketing communications
Source: shutterstock.com
There are planned and unplanned varieties.
Planned:
Advertising.
Sales promotion.
Public relations.
Direct marketing.
Personal selling.
Special means at points of sale.
Package.
Souvenirs.
Sponsorship.
Licensing.
Service.
Unplanned:
Behavior of service personnel.
Equipment for points of sale.
Vehicles.
Reaction to messages.
Crisis management.
Investigations by journalists and other bodies.
Key elements of promotion:
Advertising.
Sales promotion.
Public relations.
Direct marketing.
For successful promotion, it is necessary to competently combine various methods and regularly adjust the communication strategy in accordance with changing conditions and the needs of the audience.