Prerequisites for Selling Content
Posted: Sat Feb 01, 2025 9:51 am
Nowadays, no one can say exactly when the first advertisement appeared, as there is no documentary evidence of this action. The Latin word "reclamare", which means "to shout out", was known in ancient Rome. It was used by street vendors to attract customers.
For many centuries, a manufacturer or seller of something had to popularize their products and promote them independently. Therefore, the first advertising specialists can be considered market barkers and traders. After the rapid development of mass media began, the advertising industry received many times more opportunities. Thus, newspapers began to have columns where readers could find the ad they needed. Such advertising worked much more effectively than the voice occupant resident lists attraction of buyers by street barkers.
It is believed that such advertisements became the prototype of selling texts. With the development of radio, television and the global network, additional opportunities for stimulating sales began to appear. Thanks to scientific and technical progress, the classical form of advertising is gradually losing its relevance and effectiveness.
Prerequisites for Selling Content
The market is oversaturated with offers, and buyers have become more sophisticated and demanding. The large flow of intrusive advertising on all information channels is not realized by the consumer, and sometimes it is simply irritating. In this case, the question arises quite reasonably, how to increase the level of sales. Selling content comes to the rescue, which consists of texts, pictures, videos, infographics. Studying these materials encourages potential customers to make a purchase.
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"32 Ways to Attract Clients in 2025: Proven and Unconventional"
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Types of selling content
Selling content with texts and creatives with calls to purchase or subscribe can provide direct sales. It must meet the following criteria:
Availability of an offer.
The volume of such content should not exceed 20% of the total amount of text material.
According to research , 70% of people prefer to receive information about a company through its blog and articles rather than through advertising.
This includes:
Product review, sales posts, description of a product or service on Internet resources, which discuss the advantages and other features of the subject of promotion. Posts according to the AIDA, PMHS, PPPP formulas, which focus on the problems of the target audience and provide a ready-made solution in the form of a product or service.
Posts with promotions or discounts.
Cases. They contain a detailed description of how the buyer's life was improved, namely, they talk about their problem, what is needed to solve it, the work process, and demonstrate the result. Impressive stories are a decisive link in the decision-making chain. The most interesting cases are those shared by the users themselves, thereby attracting new buyers.
Lead magnets. Providing free materials or a trial period for using a product or service helps potential customers understand what they are planning to buy. When creating a lead magnet, it is important to remember that its use should not lead to financial loss, but is a motivation for the consumer to buy.
Useful content. Informational texts that carry useful information and are not directly related to selling content. They can carry out native sales of the product. Useful content includes articles and posts of an informational nature, industry news, educational materials, etc.
For many centuries, a manufacturer or seller of something had to popularize their products and promote them independently. Therefore, the first advertising specialists can be considered market barkers and traders. After the rapid development of mass media began, the advertising industry received many times more opportunities. Thus, newspapers began to have columns where readers could find the ad they needed. Such advertising worked much more effectively than the voice occupant resident lists attraction of buyers by street barkers.
It is believed that such advertisements became the prototype of selling texts. With the development of radio, television and the global network, additional opportunities for stimulating sales began to appear. Thanks to scientific and technical progress, the classical form of advertising is gradually losing its relevance and effectiveness.
Prerequisites for Selling Content
The market is oversaturated with offers, and buyers have become more sophisticated and demanding. The large flow of intrusive advertising on all information channels is not realized by the consumer, and sometimes it is simply irritating. In this case, the question arises quite reasonably, how to increase the level of sales. Selling content comes to the rescue, which consists of texts, pictures, videos, infographics. Studying these materials encourages potential customers to make a purchase.
Read also!
"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
Types of selling content
Selling content with texts and creatives with calls to purchase or subscribe can provide direct sales. It must meet the following criteria:
Availability of an offer.
The volume of such content should not exceed 20% of the total amount of text material.
According to research , 70% of people prefer to receive information about a company through its blog and articles rather than through advertising.
This includes:
Product review, sales posts, description of a product or service on Internet resources, which discuss the advantages and other features of the subject of promotion. Posts according to the AIDA, PMHS, PPPP formulas, which focus on the problems of the target audience and provide a ready-made solution in the form of a product or service.
Posts with promotions or discounts.
Cases. They contain a detailed description of how the buyer's life was improved, namely, they talk about their problem, what is needed to solve it, the work process, and demonstrate the result. Impressive stories are a decisive link in the decision-making chain. The most interesting cases are those shared by the users themselves, thereby attracting new buyers.
Lead magnets. Providing free materials or a trial period for using a product or service helps potential customers understand what they are planning to buy. When creating a lead magnet, it is important to remember that its use should not lead to financial loss, but is a motivation for the consumer to buy.
Useful content. Informational texts that carry useful information and are not directly related to selling content. They can carry out native sales of the product. Useful content includes articles and posts of an informational nature, industry news, educational materials, etc.